Trading card accessory brands:Which are most popular?

Name: Trading card accessory brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Dragon Shield was the most searched trading card accessory brand worldwide, accounting for 49.4% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Ultra Pro was mentioned most often, in four of the five answers. Dragon Shield was recommended most often, coming first in two out of four responses that gave a list.

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Top trading card accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ultra Pro was mentioned most often, in four of the five answers. Dragon Shield was recommended most often, coming first in two out of four answers that gave a list. Ultimate Guard was second, and Ultra Pro was third. Gamegenic, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ultra Pro	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Dragon Shield	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ultimate Guard	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
KMC	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
BCW	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Gamegenic	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ultra Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dragon Shield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ultimate Guard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KMC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BCW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gamegenic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trading card accessory brands

5 answers

Asked ChatGPT
“What are the best card sleeves for Pokémon cards?”
1. 1Dragon Shield
2. 2KMC
3. 3Ultra Pro
4. 4Ultimate Guard
Asked ChatGPT
“Which card sleeve brand is best for Magic: The Gathering?”
1. 1Dragon Shield
2. 2Ultimate Guard
3. 3Ultra Pro
4. 4KMC
Asked ChatGPT
“What's the best binder for storing trading cards?”
1. 1Ultimate Guard
2. 2Ultra Pro
Searched Google, AI Overview
“card sleeves”
1. 1BCW
2. 2Dragon Shield
3. 3Ultra Pro
Searched Google, AI Overview
“card binder”

Not named in any answer:

Gamegenic

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which trading card accessory brands do people search for most?

This chart shows how often people search Google for each trading card accessory brand by name. Each line represents a brand's share of searches for all six trading card accessory brands we track, month by month, from English-language searches worldwide.

Share of searches among trading card accessory brands worldwide, by month

Month	Dragon Shield	Ultra Pro	Gamegenic	Ultimate Guard	BCW	KMC
Nov 2025	47.9%	20.5%	12.1%	14.8%	3.9%	0.85%
Dec 2025	51.9%	18.2%	13.1%	10.8%	5.1%	0.92%
Jan 2026	47.4%	20.3%	14.7%	12%	4.8%	0.84%
Feb 2026	46.8%	20%	14.5%	11.9%	5.8%	1%
Mar 2026	46.9%	19.3%	13.6%	13.6%	5.4%	1.2%
Apr 2026	44%	18.1%	19%	12.7%	5.1%	1.1%
May 2026	48.8%	17.5%	15.1%	12.3%	4.9%	1.3%
Jun 2026	47.3%	19%	16.7%	11.2%	4.5%	1.2%
Jul 2026	49.2%	17.2%	15.2%	12.5%	5%	0.87%
Aug 2026	45.8%	18.3%	19.8%	10.8%	4.3%	0.96%
Sep 2026	45.6%	18.8%	16.1%	13.2%	5.2%	1.2%
Oct 2026	49.4%	17.8%	15.3%	12.5%	4%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dragon ShieldArcane Tinmen	49.4%	107K	+14.4%	+3.8 points
2, held 2nd	Ultra Pro	17.8%	38.5K	0%	-1 points
3, held 3rd	Gamegenic	15.3%	33.1K	0%	-0.9 points
4, held 4th	Ultimate Guard	12.5%	27.1K	0%	-0.7 points
5, held 5th	BCW	4%	8.7K	-18.2%	-1.2 points
6, held 6th	KMC	1.1%	2.4K	0%	-0.1 points

1.Dragon Shield
49.4%
Held 1st. 107K estimated branded searches, +14.4% vs prior month. Share +3.8 points.
2.Ultra Pro
17.8%
Held 2nd. 38.5K estimated branded searches, 0% vs prior month. Share -1 points.
3.Gamegenic
15.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.Ultimate Guard
12.5%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.BCW
4%
Held 5th. 8.7K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
6.KMC
1.1%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among trading card accessory brands worldwide?

6 brands

In October 2026, Dragon Shield was the most searched among trading card accessory brands worldwide, with an estimated 107K branded searches, 49.4% of all searches for the six tracked by the Brandwave Brand Demand Index. Ultra Pro is in 2nd place, 31.6 percentage points behind at 17.8%.

Global trading card accessory brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Dragon Shield	47.9% → 49.4%	51.9%Dec 2025	44%Apr 2026	1st
Ultra Pro	20.5% → 17.8%	20.5%Nov 2025	17.2%Jul 2026	2nd
Gamegenic	12.1% → 15.3%	19.8%Aug 2026	12.1%Nov 2025	4th → 3rd
Ultimate Guard	14.8% → 12.5%	14.8%Nov 2025	10.8%Dec 2025	3rd → 4th
BCW	3.9% → 4%	5.8%Feb 2026	3.9%Nov 2025	5th
KMC	0.85% → 1.1%	1.3%May 2026	0.84%Jan 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Dragon Shield’s share of searches among trading card accessory brands worldwide increased from 47.9% to 49.4%.
Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide decreased from 20.5% to 17.8%.
Across the 12 months ending October 2026, Gamegenic’s share of searches among trading card accessory brands worldwide increased from 12.1% to 15.3%.
Across the 12 months ending October 2026, Ultimate Guard’s share of searches among trading card accessory brands worldwide decreased from 14.8% to 12.5%.
Across the 12 months ending October 2026, Dragon Shield’s share of searches among trading card accessory brands worldwide peaked at 51.9% in December 2025 and was lowest at 44% in April 2026.
Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide peaked at 20.5% in November 2025 and was lowest at 17.2% in July 2026.
Across the 12 months ending October 2026, Gamegenic’s share of searches among trading card accessory brands worldwide peaked at 19.8% in August 2026 and was lowest at 12.1% in November 2025.
Across the 12 months ending October 2026, Ultimate Guard’s share of searches among trading card accessory brands worldwide peaked at 14.8% in November 2025 and was lowest at 10.8% in December 2025.
Across the 12 months ending October 2026, BCW’s share of searches among trading card accessory brands worldwide peaked at 5.8% in February 2026 and was lowest at 3.9% in November 2025.
Across the 12 months ending October 2026, Gamegenic rose from 4th to 3rd among trading card accessory brands worldwide.
Across the 12 months ending October 2026, Ultimate Guard fell from 3rd to 4th among trading card accessory brands worldwide.
Across the 12 months ending October 2026, BCW and KMC held steady: their share of searches among trading card accessory brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for trading card accessory brands worldwide in October 2026?

6 changes

In October 2026, Dragon Shield gained share of searches among trading card accessory brands worldwide, from 45.6% to 49.4%.
In October 2026, BCW lost share of searches among trading card accessory brands worldwide, from 5.2% to 4%.
In October 2026, Ultra Pro lost share of searches among trading card accessory brands worldwide, from 18.8% to 17.8%.
In October 2026, Gamegenic lost share of searches among trading card accessory brands worldwide, from 16.1% to 15.3%.
In October 2026, Ultimate Guard lost share of searches among trading card accessory brands worldwide, from 13.2% to 12.5%.
Estimated monthly branded searches for KMC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.

How are branded searches counted for trading card accessory brands?

9 search terms

Each brand's share of searches among trading card accessory brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.