Brandwave

How popular isUltra Pro?

In October 2026, people searched for Ultra Pro by name about 38,500 times worldwide, a 16.1% decrease from the previous year. These searches made up 17.8% of all global trading card accessory brand searches, placing Ultra Pro second out of six brands. When we asked both ChatGPT and Google AI Overviews about trading card accessory brands, Ultra Pro appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Ultra Pro is the second most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. Dragon ShieldShare of searches 49.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Ultra ProShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. GamegenicShare of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Ultimate GuardShare of searches 12.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BCWShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+1 more

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Top trading card accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ultra Pro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ultra Pro is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dragon Shield1st
  2. Ultimate Guard2nd
  3. Ultra Pro3rd
  4. BCW4th
  5. KMC4th
  6. Gamegenic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ultra Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon Shield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Guard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KMC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BCW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gamegenic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trading card accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Ultra Pro compared with other trading card accessory brands worldwide?

Ultra Pro against trading card accessory brands worldwide, by month

Share of searches by month for Dragon Shield, Ultra Pro, Gamegenic, Ultimate Guard, BCW. The figures are in the table below the chart.

View monthly share of searches table
MonthDragon ShieldUltra ProGamegenicUltimate GuardBCWKMC
Nov 202547.9%20.5%12.1%14.8%3.9%0.85%
Dec 202551.9%18.2%13.1%10.8%5.1%0.92%
Jan 202647.4%20.3%14.7%12%4.8%0.84%
Feb 202646.8%20%14.5%11.9%5.8%1%
Mar 202646.9%19.3%13.6%13.6%5.4%1.2%
Apr 202644%18.1%19%12.7%5.1%1.1%
May 202648.8%17.5%15.1%12.3%4.9%1.3%
Jun 202647.3%19%16.7%11.2%4.5%1.2%
Jul 202649.2%17.2%15.2%12.5%5%0.87%
Aug 202645.8%18.3%19.8%10.8%4.3%0.96%
Sep 202645.6%18.8%16.1%13.2%5.2%1.2%
Oct 202649.4%17.8%15.3%12.5%4%1.1%

  1. 1.Dragon Shield

    49.4%

    Held 1st. 107K estimated branded searches, +14.4% vs prior month. Share +3.8 points.

  2. 2.Ultra Pro

    17.8%

    Held 2nd. 38.5K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Gamegenic

    15.3%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Ultimate Guard

    12.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.BCW

    4%

    Held 5th. 8.7K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.KMC

    1.1%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Ultra Pro and its closest rivals

Every comparison with Ultra Pro

5 comparisons

How has branded search demand for Ultra Pro changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Ultra Pro worldwide fell from 45.9K to 38.5K.
  • Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide decreased from 20.5% to 17.8%.
  • Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide peaked at 20.5% in November 2025 and was lowest at 17.2% in July 2026.

How did search popularity change for trading card accessory brands worldwide in October 2026?

6 changes

  1. In October 2026, Dragon Shield gained share of searches among trading card accessory brands worldwide, from 45.6% to 49.4%.

  2. In October 2026, BCW lost share of searches among trading card accessory brands worldwide, from 5.2% to 4%.

  3. In October 2026, Ultra Pro lost share of searches among trading card accessory brands worldwide, from 18.8% to 17.8%.

  4. In October 2026, Gamegenic lost share of searches among trading card accessory brands worldwide, from 16.1% to 15.3%.

  5. In October 2026, Ultimate Guard lost share of searches among trading card accessory brands worldwide, from 13.2% to 12.5%.

  6. Estimated monthly branded searches for KMC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.

How are Ultra Pro’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ultra Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ultra pro
  • ultra pro sleeves

Do you work for Ultra Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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