Brandwave

Tubular Labs vs VidIQ:Which is more popular?

In September 2026, VidIQ had more branded searches than Tubular Labs among creator analytics platforms worldwide. VidIQ had about 550,000 branded searches, while Tubular Labs had 1,300. VidIQ made up 28.7% of all creator analytics platform searches we track, and Tubular Labs accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about creator analytics platforms, VidIQ appeared in two of the five answers and Tubular Labs in none.

Among creator analytics platforms worldwide in September 2026

Who do people search for more?

VidIQ, about 423 searches for every 1 for Tubular Labs

VidIQ 550K searchesTubular Labs 1.3K searches

Who does AI mention more?

VidIQ, mentioned in 2 of 5 answers, Tubular Labs in 0

VidIQ in 2 of 5Tubular Labs in 0 of 5

Who does AI recommend more?

VidIQ, the only one of the two named

VidIQ first in 2Tubular Labs never named

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Top creator analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VidIQ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tubular Labs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. HypeAuditor2nd
  3. Modash3rd
  4. VidIQ4th
  5. CreatorIQ4th
  6. Social Blade6th
  7. Tubular Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HypeAuditor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VidIQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tubular Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Tubular Labs or VidIQ more popular in search?

This chart shows how often people search Google for Tubular Labs and VidIQ by name. Each line represents a brand's share of searches for all seven creator analytics platforms we track, month by month, from English-language searches worldwide.

Tubular Labs and VidIQ among creator analytics platforms worldwide, by month

Share of searches by month for VidIQ, Tubular Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial BladeVidIQMetricoolModashHypeAuditorCreatorIQTubular Labs
Oct 202558.6%21.6%14.5%1.6%2.4%1.3%0.08%
Nov 202553.9%24.3%16.3%1.8%2.7%0.98%0.09%
Dec 202554.3%24.4%16.4%1.8%2.2%0.8%0.07%
Jan 202655.7%25.1%13.8%2.3%2.3%0.83%0.07%
Feb 202653.7%24.2%16.2%2.2%2.7%0.97%0.07%
Mar 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Apr 202651.6%23.2%19%2.6%2.6%0.93%0.07%
May 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Jun 202652.3%23.5%19.3%2.2%1.7%0.95%0.07%
Jul 202649.5%27.2%18.2%2.5%1.6%0.9%0.06%
Aug 202649.7%27.3%18.3%2.1%1.6%0.9%0.06%
Sep 202642.9%28.7%23.5%2.1%1.7%0.94%0.07%

How has the Tubular Labs and VidIQ comparison changed over the last 12 months?

3 findings

How did search popularity change for creator analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, VidIQ gained share of searches among creator analytics platforms worldwide, from 27.3% to 28.7%.

  2. Estimated monthly branded searches for Tubular Labs worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tubular Labs’ and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tubular Labs

1 branded search term

  • tubular labs

VidIQ

1 branded search term

  • vidiq

How the Brand Demand Index is measured

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