Brandwave

Trolli vs Warheads:Which is more popular?

In October 2026, Trolli had more branded searches than Warheads among candy brands worldwide. Trolli had about 90,500 branded searches, while Warheads had 40,500. Trolli made up 3.3% of all candy brand searches we track, and Warheads accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about candy brands, Warheads appeared in two of the five answers and Trolli in one. Trolli and Warheads were each mentioned first in one of the two answers that named either.

Among candy brands worldwide in October 2026

Who do people search for more?

Trolli, about 2 searches for every 1 for Warheads

Trolli 90.5K searchesWarheads 40.5K searches

Who does AI mention more?

Warheads, mentioned in 2 of 5 answers, Trolli in 1

Warheads in 2 of 5Trolli in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Trolli first in 1Warheads first in 1

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warheads was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trolli was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trolli and Warheads were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. Airheads10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Trolli or Warheads more popular in search?

This chart shows how often people search Google for Trolli and Warheads by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Trolli and Warheads among candy brands worldwide, by month

Share of searches by month for Trolli, Warheads. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Trolli and Warheads changed worldwide over the last 12 months?

3 findings
  • Trolli was ahead of Warheads in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Trolli’s share of searches among candy brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending October 2026, Warheads’ share of searches among candy brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for candy brands worldwide in October 2026?

1 change
  1. Estimated monthly branded searches for Warheads worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in October 2026.

How are Trolli’s and Warheads’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Trolli’s and Warheads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trolli

1 branded search term

  • trolli

Warheads

1 branded search term

  • warheads candy

How the Brand Demand Index is measured

Other head-to-heads among candy brands

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