Trip.com vs Vrbo:Which is searched more?
In September 2026, Vrbo had more branded searches than Trip.com among online travel agencies worldwide. Vrbo had about 2.7 million branded searches, while Trip.com had 1.5 million. Vrbo made up 1.7% of all online travel agency searches we track, and Trip.com accounted for 0.95%. These are worldwide searches for English-language branded terms.
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Is Trip.com or Vrbo more popular in search?
Compare the online travel agencies travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vrbo, Trip.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Flights | Skyscanner | Airbnb | Expedia | Booking.com | Agoda | Priceline | Vrbo | Trip.com | Hotels.com | Kayak |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 30% | 24.5% | 4.9% | 2.7% | 3.3% | 1.8% | 1.8% | 0.54% | 0.3% | <0.01% |
| Nov 2025 | 30.1% | 30.1% | 24.6% | 4.9% | 2.8% | 3.3% | 1.8% | 1.8% | 0.44% | 0.24% | <0.01% |
| Dec 2025 | 31.8% | 26% | 26% | 5.2% | 2.9% | 3.5% | 1.9% | 1.9% | 0.47% | 0.26% | <0.01% |
| Jan 2026 | 30% | 30% | 24.6% | 4.9% | 2.7% | 3.3% | 1.5% | 2.2% | 0.44% | 0.24% | <0.01% |
| Feb 2026 | 29.3% | 29.3% | 23.9% | 5.9% | 3.3% | 3.2% | 1.8% | 2.6% | 0.43% | 0.29% | <0.01% |
| Mar 2026 | 31.7% | 26% | 26% | 5.2% | 3.5% | 2.9% | 1.6% | 2.3% | 0.57% | 0.26% | <0.01% |
| Apr 2026 | 27.7% | 27.7% | 27.7% | 5.6% | 3.8% | 3% | 1.7% | 2% | 0.5% | 0.27% | <0.01% |
| May 2026 | 27.5% | 27.5% | 27.5% | 5.5% | 3.7% | 3.7% | 1.7% | 2% | 0.5% | 0.33% | <0.01% |
| Jun 2026 | 27.6% | 27.6% | 27.6% | 5.5% | 3.8% | 3% | 1.7% | 2.5% | 0.5% | 0.33% | <0.01% |
| Jul 2026 | 25.7% | 25.7% | 31.4% | 5.2% | 4.3% | 2.8% | 1.5% | 2.3% | 0.57% | 0.38% | <0.01% |
| Aug 2026 | 26.9% | 26.9% | 26.9% | 5.4% | 5.5% | 3.6% | 1.6% | 2% | 0.72% | 0.4% | <0.01% |
| Sep 2026 | 28.7% | 28.7% | 23.5% | 5.8% | 4.7% | 3.9% | 1.7% | 1.7% | 0.95% | 0.35% | <0.01% |
How has the Trip.com and Vrbo comparison changed over the last 12 months?
3 findings
- Vrbo was ahead of Trip.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trip.com’s share of searches among online travel agencies worldwide moved from 0.54% to 0.95%, and its estimated monthly branded searches moved from 823K to 1.5M.
- Across the 12 months ending September 2026, Vrbo’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for online travel agencies worldwide in September 2026?
2 changes
Vrbo’s share of searches among online travel agencies worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.
Estimated monthly branded searches for Trip.com worldwide rose 82.3% over 12 measured months, from 823K to 1.5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trip.com’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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