Brandwave

Tokyo Marui vs Umarex:Which is more popular?

Tokyo Marui and Umarex do not both have a measured month among airsoft brands worldwide yet. When we asked ChatGPT and Google AI Overviews about airsoft brands, Tokyo Marui appeared in four of the five answers and Umarex in one. Tokyo Marui was mentioned before Umarex in three out of four answers.

Among airsoft brands worldwide in October 2026

Who do people search for more?

Tokyo Marui, the only one of the two with measured searches

Tokyo Marui 675K searchesUmarex not measured

Who does AI mention more?

Tokyo Marui, mentioned in 4 of 5 answers, Umarex in 1

Tokyo Marui in 4 of 5Umarex in 1 of 5

Who does AI recommend more?

Tokyo Marui, named ahead of Umarex in 3 of 4 answers

Tokyo Marui first in 3Umarex first in 1

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Top airsoft brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tokyo Marui was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Umarex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tokyo Marui was listed before Umarex in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specna Arms1st
  2. Tokyo Marui2nd
  3. Elite Force3rd
  4. Umarex4th
  5. Lancer Tactical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tokyo Marui4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specna Arms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Force1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lancer Tactical1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umarex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about airsoft brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Tokyo Marui or Umarex more popular in search?

This chart shows how often people search Google for Tokyo Marui and Umarex by name. Each line represents a brand's share of searches for all eight airsoft brands we track, month by month, from English-language searches worldwide.

Tokyo Marui and Umarex among airsoft brands worldwide, by month

Share of searches by month for Tokyo Marui, Umarex. The figures are in the table below the chart.

View monthly share of searches table
MonthTokyo MaruiElite ForceLancer TacticalSpecna ArmsUmarex
Nov 202594.5%1.4%2.1%2.1%—
Dec 202594%1.4%2.5%2.1%—
Jan 202694%1.4%2.5%2.1%—
Feb 202692.2%1.7%3.7%2.5%—
Mar 202693.1%1.4%3.1%2.5%—
Apr 202693.6%1.4%2.5%2.5%—
May 202694%1.4%2.5%2.1%—
Jun 202694.5%1.4%2.1%2.1%—
Jul 202666.6%29.7%2.2%1.5%—
Aug 202674.3%22.1%2%1.6%—
Sep 202687.8%7.9%1.9%2.4%—
Oct 202690.6%5.4%2%2%—

How has branded search for Tokyo Marui and Umarex changed worldwide over the last 12 months?

1 finding
  • Across the 12 months ending October 2026, Tokyo Marui’s share of searches among airsoft brands worldwide moved from 94.5% to 90.6%, and its estimated monthly branded searches held steady at 675K.

How did search popularity change for airsoft brands worldwide in October 2026?

1 change

  1. In October 2026, Tokyo Marui gained share of searches among airsoft brands worldwide, from 87.8% to 90.6%.

How are Tokyo Marui’s and Umarex’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Tokyo Marui’s and Umarex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tokyo Marui

3 branded search terms

  • tokyo marui
  • tokyo marui airsoft
  • tokyomarui

Umarex

1 branded search term

  • umarex

How the Brand Demand Index is measured

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