How popular isTokyo Marui?
In September 2026, people searched for Tokyo Marui by name about 674,000 times worldwide, about the same as the previous year. These searches made up 87.8% of all global airsoft brand searches, placing Tokyo Marui first out of eight brands. When we asked both ChatGPT and Google AI Overviews about airsoft brands, Tokyo Marui appeared in four of the five answers and was the fourth most recommended of the eight.
Tokyo Marui is the most searched of 8 competitors and the fourth most recommended in AI answers.
- Tokyo MaruiShare of searches 87.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Elite ForceShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Specna ArmsShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Lancer TacticalShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –- CYMAShare of searches –Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top airsoft brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tokyo Marui was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tokyo Marui is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
G&G1st- Specna Arms2nd
- CYMA3rd
- Tokyo Marui4th
Krytac5th- Elite Force6th
Umarex7th- Lancer Tactical–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tokyo Marui4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specna Arms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CYMA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G&G4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Krytac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Force1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lancer Tactical1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Umarex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about airsoft brands
5 answers
Asked ChatGPT
“Which airsoft brand should I buy?”
Asked ChatGPT
“What are the best airsoft brands?”
Asked ChatGPT
“What's the best airsoft brand for team skirmishes?”
Searched Google, AI Overview
“airsoft gear”
Searched Google, AI Overview
“airsoft brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which airsoft brands compete with Tokyo Marui?
Share of searches by month for Tokyo Marui, Elite Force, Specna Arms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tokyo Marui | Elite Force | Specna Arms | Lancer Tactical | CYMA | G&G | Krytac | Umarex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 94.5% | 1.4% | 2.1% | 2.1% | — | — | — | — |
| Nov 2025 | 94.5% | 1.4% | 2.1% | 2.1% | — | — | — | — |
| Dec 2025 | 94% | 1.4% | 2.1% | 2.5% | — | — | — | — |
| Jan 2026 | 94% | 1.4% | 2.1% | 2.5% | — | — | — | — |
| Feb 2026 | 92.2% | 1.7% | 2.5% | 3.7% | — | — | — | — |
| Mar 2026 | 93.1% | 1.4% | 2.5% | 3.1% | — | — | — | — |
| Apr 2026 | 93.6% | 1.4% | 2.5% | 2.5% | — | — | — | — |
| May 2026 | 94% | 1.4% | 2.1% | 2.5% | — | — | — | — |
| Jun 2026 | 94.5% | 1.4% | 2.1% | 2.1% | — | — | — | — |
| Jul 2026 | 62% | 33.9% | 1.7% | 2.5% | — | — | — | — |
| Aug 2026 | 74.2% | 22.1% | 1.6% | 2% | — | — | — | — |
| Sep 2026 | 87.8% | 7.9% | 2.4% | 1.9% | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.8% | 674K | 0% | +13.6 points | |
| 2, held 2nd | 7.9% | 60.5K | -69.9% | -14.3 points | |
| 3, moved from 4th to 3rd | 2.4% | 18.1K | +22.3% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.9% | 14.8K | -18.2% | -0.1 pointsmoved from 3rd to 4th | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
87.8%
Held 1st. 674K estimated branded searches, 0% vs prior month. Share +13.6 points.
7.9%
Held 2nd. 60.5K estimated branded searches, -69.9% vs prior month. Share -14.3 points.
2.4%
Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
1.9%
Moved from 3rd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
—.CYMA
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
G&G—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Krytac—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Umarex—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Tokyo Marui and its closest rivals
Every comparison with Tokyo Marui
3 comparisons
How has branded search demand for Tokyo Marui changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tokyo Marui worldwide held steady at 674K.
- Across the 12 months ending September 2026, Tokyo Marui’s share of searches among airsoft brands worldwide decreased from 94.5% to 87.8%.
- Across the 12 months ending September 2026, Tokyo Marui’s share of searches among airsoft brands worldwide peaked at 94.5% in October 2025 and was lowest at 62% in July 2026.
How did search popularity change for airsoft brands worldwide in September 2026?
3 changes
In September 2026, Specna Arms overtook Lancer Tactical to rank 3rd among airsoft brands worldwide, with 2.4% of the searches.
In September 2026, Tokyo Marui gained share of searches among airsoft brands worldwide, from 74.2% to 87.8%.
In September 2026, Elite Force lost share of searches among airsoft brands worldwide, from 22.1% to 7.9%.
How are Tokyo Marui’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tokyo Marui’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tokyo marui
- tokyo marui airsoft
- tokyomarui
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