Airsoft brands:Which are most popular?
In September 2026, Tokyo Marui was the most searched airsoft brand worldwide, accounting for 87.8% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Tokyo Marui, Specna Arms, CYMA, G&G and Krytac were mentioned most often, in four of the five answers. G&G was recommended most often, coming first in two out of four responses that gave a list.
- Tokyo MaruiShare of searches 87.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Elite ForceShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Specna ArmsShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Lancer TacticalShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –- CYMAShare of searches –Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top airsoft brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tokyo Marui, Specna Arms, CYMA, G&G and Krytac were mentioned most often, in four of the five answers. G&G was recommended most often, coming first in two out of four answers that gave a list. Specna Arms was second, and CYMA was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
G&G1st- Specna Arms2nd
- CYMA3rd
- Tokyo Marui4th
Krytac5th- Elite Force6th
Umarex7th- Lancer Tactical–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tokyo Marui4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specna Arms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CYMA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G&G4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Krytac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Force1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lancer Tactical1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Umarex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about airsoft brands
5 answers
Asked ChatGPT
“Which airsoft brand should I buy?”
Asked ChatGPT
“What are the best airsoft brands?”
Asked ChatGPT
“What's the best airsoft brand for team skirmishes?”
Searched Google, AI Overview
“airsoft gear”
Searched Google, AI Overview
“airsoft brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which airsoft brands do people search for most?
This chart shows how often people search Google for each airsoft brand by name. Each line represents a brand's share of searches for all eight airsoft brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tokyo Marui, Elite Force, Specna Arms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tokyo Marui | Elite Force | Specna Arms | Lancer Tactical | CYMA | G&G | Krytac | Umarex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 94.5% | 1.4% | 2.1% | 2.1% | — | — | — | — |
| Nov 2025 | 94.5% | 1.4% | 2.1% | 2.1% | — | — | — | — |
| Dec 2025 | 94% | 1.4% | 2.1% | 2.5% | — | — | — | — |
| Jan 2026 | 94% | 1.4% | 2.1% | 2.5% | — | — | — | — |
| Feb 2026 | 92.2% | 1.7% | 2.5% | 3.7% | — | — | — | — |
| Mar 2026 | 93.1% | 1.4% | 2.5% | 3.1% | — | — | — | — |
| Apr 2026 | 93.6% | 1.4% | 2.5% | 2.5% | — | — | — | — |
| May 2026 | 94% | 1.4% | 2.1% | 2.5% | — | — | — | — |
| Jun 2026 | 94.5% | 1.4% | 2.1% | 2.1% | — | — | — | — |
| Jul 2026 | 62% | 33.9% | 1.7% | 2.5% | — | — | — | — |
| Aug 2026 | 74.2% | 22.1% | 1.6% | 2% | — | — | — | — |
| Sep 2026 | 87.8% | 7.9% | 2.4% | 1.9% | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.8% | 674K | 0% | +13.6 points | |
| 2, held 2nd | 7.9% | 60.5K | -69.9% | -14.3 points | |
| 3, moved from 4th to 3rd | 2.4% | 18.1K | +22.3% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.9% | 14.8K | -18.2% | -0.1 pointsmoved from 3rd to 4th | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
87.8%
Held 1st. 674K estimated branded searches, 0% vs prior month. Share +13.6 points.
7.9%
Held 2nd. 60.5K estimated branded searches, -69.9% vs prior month. Share -14.3 points.
2.4%
Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
1.9%
Moved from 3rd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
—.CYMA
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
G&G—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Krytac—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Umarex—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Which brand is most popular in search among airsoft brands worldwide?
4 brands
In September 2026, Tokyo Marui was the most searched among airsoft brands worldwide, with an estimated 674K branded searches, 87.8% of all searches for the eight we track. Elite Force is in 2nd place, 79.9 percentage points behind at 7.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tokyo Marui | 94.5% → 87.8% | 94.5%Oct 2025 | 62%Jul 2026 | 1st |
| Elite Force | 1.4% → 7.9% | 33.9%Jul 2026 | 1.4%Mar 2026 | 4th → 2nd |
| Specna Arms | 2.1% → 2.4% | 2.5%Apr 2026 | 1.6%Aug 2026 | 3rd |
| Lancer Tactical | 2.1% → 1.9% | 3.7%Feb 2026 | 1.9%Sep 2026 | 2nd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tokyo Marui’s share of searches among airsoft brands worldwide decreased from 94.5% to 87.8%.
- Across the 12 months ending September 2026, Elite Force’s share of searches among airsoft brands worldwide increased from 1.4% to 7.9%.
- Across the 12 months ending September 2026, Tokyo Marui’s share of searches among airsoft brands worldwide peaked at 94.5% in October 2025 and was lowest at 62% in July 2026.
- Across the 12 months ending September 2026, Elite Force’s share of searches among airsoft brands worldwide peaked at 33.9% in July 2026 and was lowest at 1.4% in March 2026.
- Across the 12 months ending September 2026, Lancer Tactical’s share of searches among airsoft brands worldwide peaked at 3.7% in February 2026 and was lowest at 1.9% in September 2026.
- Across the 12 months ending September 2026, Elite Force rose from 4th to 2nd among airsoft brands worldwide.
- Across the 12 months ending September 2026, Lancer Tactical fell from 2nd to 4th among airsoft brands worldwide.
- Across the 12 months ending September 2026, Specna Arms, CYMA, G&G, Krytac and Umarex held steady: their share of searches among airsoft brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for airsoft brands worldwide in September 2026?
3 changes
In September 2026, Specna Arms overtook Lancer Tactical to rank 3rd among airsoft brands worldwide, with 2.4% of the searches.
In September 2026, Tokyo Marui gained share of searches among airsoft brands worldwide, from 74.2% to 87.8%.
In September 2026, Elite Force lost share of searches among airsoft brands worldwide, from 22.1% to 7.9%.
Compare popularity between leading brands
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