Brandwave

Toast Tables vs Tock:Which is more popular?

In September 2026, Tock had more branded searches than Toast Tables among restaurant booking platforms worldwide. Tock had about 72,600 branded searches, while Toast Tables had 3,600. Tock made up 5.5% of all restaurant booking platform searches we track, and Toast Tables accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about restaurant booking platforms, Tock appeared in all five answers and Toast Tables in two. Tock was mentioned before Toast Tables in every answer.

Among restaurant booking platforms worldwide in September 2026

Who do people search for more?

Tock, about 20 searches for every 1 for Toast Tables

Tock 72.6K searchesToast Tables 3.6K searches

Who does AI mention more?

Tock, mentioned in every answer we collected

Tock in 5 of 5Toast Tables in 2 of 5

Who does AI recommend more?

Tock, named ahead of Toast Tables in every answer

Tock first in 5Toast Tables never first

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Top restaurant booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tock appeared in all five answers. Toast Tables was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tock was listed before Toast Tables in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenTable1st
  2. Resy2nd
  3. Tock3rd
  4. Toast Tables4th
  5. SevenRooms4th
  6. Eat App6th
  7. First Table–
  8. ResDiary–
  9. Dish Cult–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenTable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Resy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eat App2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toast Tables2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SevenRooms2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Table0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ResDiary0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dish Cult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about restaurant booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Toast Tables or Tock more popular in search?

This chart shows how often people search Google for Toast Tables and Tock by name. Each line represents a brand's share of searches for all nine restaurant booking platforms we track, month by month, from English-language searches worldwide.

Toast Tables and Tock among restaurant booking platforms worldwide, by month

Share of searches by month for Tock, Toast Tables. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenTableFirst TableTockResDiaryEat AppToast TablesDish CultResySevenRooms
Oct 202577%12.7%5.4%3.8%0.51%0.34%0.22%<0.01%<0.01%
Nov 202581.3%9%4.8%4%0.36%0.24%0.19%<0.01%<0.01%
Dec 202584.7%7.6%4.1%2.8%0.3%0.25%0.2%<0.01%<0.01%
Jan 202680.2%10.8%4.8%3.3%0.43%0.29%0.19%<0.01%<0.01%
Feb 202686.1%7.8%3.5%1.9%0.25%0.25%0.17%<0.01%<0.01%
Mar 202678.4%12.9%4.7%3.2%0.35%0.28%0.23%<0.01%<0.01%
Apr 202679%13%4.6%2.6%0.35%0.28%0.19%<0.01%<0.01%
May 202681.7%10.9%4%2.7%0.29%0.29%0.16%<0.01%<0.01%
Jun 202679.1%13%4.6%2.6%0.29%0.29%0.16%<0.01%<0.01%
Jul 202676%15.3%4.9%3.1%0.33%0.27%0.18%<0.01%<0.01%
Aug 202675.5%15.2%5.5%3.1%0.33%0.27%0.18%<0.01%<0.01%
Sep 202675.5%15.2%5.5%3.1%0.33%0.27%0.18%<0.01%<0.01%

How has the Toast Tables and Tock comparison changed over the last 12 months?

3 findings

How did search popularity change for restaurant booking platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Toast Tables worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Toast Tables’ and Tock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toast Tables

1 branded search term

  • toast tables

Tock

2 branded search terms

  • tock
  • tock reservations

How the Brand Demand Index is measured

Other head-to-heads among restaurant booking platforms

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