Brandwave

How popular isFirst Table in search?

In September 2026, there were an estimated 201K branded searches for First Table worldwide which is up 21.8% over the last 12 months. First Table holds 11.5% estimated Share of Search among restaurant booking platforms worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OpenTable57%
  2. Resy21.6%
  3. First Table11.5%
  4. Tock4.1%
  5. SevenRooms3.1%
  6. ResDiary2.3%
  7. Eat App0.26%
  8. Dish Cult0.14%
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Which restaurant booking platforms compete with First Table?

First Table against restaurant booking platforms worldwide, by month

Share of Search by month for OpenTable, Resy, First Table, Tock, SevenRooms, ResDiary. The figures are in the table below the chart.

View monthly share of search table
MonthOpenTableResyFirst TableTockSevenRoomsResDiaryEat AppDish Cult
Oct 202555.2%25.6%9.1%3.9%3%2.7%0.37%0.16%
Nov 202563%19.9%7%3.7%2.8%3.1%0.28%0.15%
Dec 202565.6%20.3%5.9%3.2%2.4%2.2%0.24%0.16%
Jan 202660.3%22.9%8.1%3.6%2.2%2.4%0.33%0.14%
Feb 202669.3%17.6%6.3%2.9%2.1%1.5%0.21%0.14%
Mar 202661.4%19.1%10.1%3.7%2.7%2.5%0.28%0.18%
Apr 202662.1%19.3%10.2%3.6%2.3%2.1%0.28%0.15%
May 202666.1%16.8%8.9%3.2%2.4%2.2%0.24%0.13%
Jun 202661.9%19.3%10.2%3.6%2.7%2.1%0.23%0.12%
Jul 202657.2%21.8%11.5%3.7%3.1%2.3%0.26%0.14%
Aug 202656.9%21.7%11.4%4.1%3.1%2.3%0.26%0.14%
Sep 202657%21.6%11.5%4.1%3.1%2.3%0.26%0.14%
  1. 1.OpenTable

    57%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Resy

    21.6%

    Held 2nd. 379K estimated branded searches, -0.49% vs prior month. Share -0.1 points.

  3. Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tock

    4.1%

    Held 4th. 72.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 54.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ResDiary

    2.3%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Eat App

    0.26%

    Held 7th. 4.5K estimated branded searches, +0.45% vs prior month. Share 0 points.

  8. 8.Dish Cult

    0.14%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between First Table and its closest rivals

How has branded search demand for First Table changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for First Table worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, First Table’s estimated Share of Search among restaurant booking platforms worldwide increased from 9.1% to 11.5%.
  • Across the 12 months ending September 2026, First Table’s estimated Share of Search among restaurant booking platforms worldwide peaked at 11.5% in July 2026 and was lowest at 5.9% in December 2025.

How did search popularity change for restaurant booking platforms worldwide in September 2026?

  1. Tock’s estimated Share of Search among restaurant booking platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.1% in September 2026.

  2. Estimated monthly branded searches for First Table worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  3. Estimated monthly branded searches for Eat App worldwide fell 32.2% over 12 measured months, from 6.7K to 4.5K in September 2026.

  4. Estimated monthly branded searches for Resy worldwide fell 18.3% over 12 measured months, from 464K to 379K in September 2026.

  5. Estimated monthly branded searches for ResDiary worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Dish Cult worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How is First Table measured?

Brandwave collects information about searches that people make online using First Table’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • first table

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How the Brand Demand Index is measured

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