Brandwave

First Table vs OpenTable:Which is searched more?

In September 2026, OpenTable had more branded searches than First Table among restaurant booking platforms worldwide. OpenTable was estimated to have 1M branded searches compared to First Table’s 201K, and held a 57% Share of Search versus First Table’s 11.5%. These are worldwide searches for English-language branded terms.

Share of Search among restaurant booking platforms worldwide in September 2026Which is more popular in search, First Table or OpenTable?
First Table11.5%201K searches
vs
OpenTable57%1M searches

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Which is more popular in search, First Table or OpenTable?

Compare the restaurant booking platforms people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

First Table and OpenTable among restaurant booking platforms worldwide, by month

Share of Search by month for OpenTable, First Table. The figures are in the table below the chart.

View monthly share of search table
MonthOpenTableResyFirst TableTockSevenRoomsResDiaryEat AppDish Cult
Oct 202555.2%25.6%9.1%3.9%3%2.7%0.37%0.16%
Nov 202563%19.9%7%3.7%2.8%3.1%0.28%0.15%
Dec 202565.6%20.3%5.9%3.2%2.4%2.2%0.24%0.16%
Jan 202660.3%22.9%8.1%3.6%2.2%2.4%0.33%0.14%
Feb 202669.3%17.6%6.3%2.9%2.1%1.5%0.21%0.14%
Mar 202661.4%19.1%10.1%3.7%2.7%2.5%0.28%0.18%
Apr 202662.1%19.3%10.2%3.6%2.3%2.1%0.28%0.15%
May 202666.1%16.8%8.9%3.2%2.4%2.2%0.24%0.13%
Jun 202661.9%19.3%10.2%3.6%2.7%2.1%0.23%0.12%
Jul 202657.2%21.8%11.5%3.7%3.1%2.3%0.26%0.14%
Aug 202656.9%21.7%11.4%4.1%3.1%2.3%0.26%0.14%
Sep 202657%21.6%11.5%4.1%3.1%2.3%0.26%0.14%

How has the First Table and OpenTable comparison changed over the last 12 months?

How did search popularity change for restaurant booking platforms worldwide in September 2026?

  1. Estimated monthly branded searches for First Table worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

Other head-to-heads among restaurant booking platforms

How each brand is measured

Brandwave collects information about searches that people make online using First Table’s and OpenTable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Table

1 branded search term

  • first table

OpenTable

1 branded search term

  • opentable

How the Brand Demand Index is measured

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