Timberland vs Wolverine:Which is searched more?
In September 2026, Timberland had more branded searches than Wolverine among steel toe boot brands worldwide. Timberland had about 2.2 million branded searches, while Wolverine had 72,600. Timberland made up 40.7% of all steel toe boot brand searches we track, and Wolverine accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is Timberland or Wolverine more popular in search?
Compare the steel toe boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Timberland, Wolverine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Timberland | Dr. Martens | Ariat | Red Wing | Thorogood | Wolverine | KEEN | Carhartt | Caterpillar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27.9% | 8.4% | 18.7% | 1.7% | 1.5% | 0.18% | 0.07% | 0.07% |
| Nov 2025 | 47.4% | 26% | 9.5% | 14.2% | 1.6% | 1.2% | 0.14% | 0.05% | 0.05% |
| Dec 2025 | 42.3% | 28.3% | 10.3% | 15.5% | 1.7% | 1.6% | 0.15% | 0.08% | 0.05% |
| Jan 2026 | 40% | 26.7% | 8% | 21.8% | 1.6% | 1.3% | 0.18% | 0.06% | 0.22% |
| Feb 2026 | 41.8% | 28% | 10.3% | 15.3% | 2.5% | 1.7% | 0.28% | 0.08% | 0.15% |
| Mar 2026 | 28.3% | 23.2% | 10.4% | 34.7% | 1.7% | 1.3% | 0.23% | 0.07% | 0.07% |
| Apr 2026 | 37.1% | 24.8% | 13.7% | 20.3% | 2.2% | 1.5% | 0.3% | 0.07% | 0.07% |
| May 2026 | 41.8% | 27.9% | 15.4% | 10.3% | 2.5% | 1.7% | 0.34% | 0.08% | 0.15% |
| Jun 2026 | 39.3% | 26.2% | 17.6% | 11.8% | 2.9% | 1.6% | 0.39% | 0.09% | 0.14% |
| Jul 2026 | 43.3% | 28.9% | 13% | 10.7% | 2.1% | 1.5% | 0.35% | 0.09% | 0.1% |
| Aug 2026 | 44.2% | 29.6% | 13.3% | 8.9% | 2.2% | 1.5% | 0.29% | 0.09% | 0.11% |
| Sep 2026 | 40.7% | 33.3% | 12.2% | 10% | 2% | 1.3% | 0.27% | 0.08% | 0.08% |
How has the Timberland and Wolverine comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Wolverine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Timberland’s share of searches among steel toe boot brands worldwide moved from 41.7% to 40.7%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
- Across the 12 months ending September 2026, Wolverine’s share of searches among steel toe boot brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 118K to 72.6K.
How did search popularity change for steel toe boot brands worldwide in September 2026?
2 changes
In September 2026, Timberland lost share of searches among steel toe boot brands worldwide, from 44.2% to 40.7%.
Estimated monthly branded searches for Wolverine worldwide fell 38.3% over 12 measured months, from 118K to 72.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Timberland’s and Wolverine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Timberland
1 branded search term
- timberland
Wolverine
2 branded search terms
- wolverine boots
- wolverine work boots
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