Tile vs Tumi:Which is searched more?
In September 2026, Tumi had more branded searches than Tile among luggage Tag brands worldwide. Tumi was estimated to have 740K branded searches compared to Tile’s 74K, and held a 3% Share of Search versus Tile’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tile or Tumi?
Compare the luggage tag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Tile. The figures are in the table below the chart.
View monthly share of search table
| Month | LEGO | Louis Vuitton | Coach | Kate Spade | Tumi | Away | Monos | Tile |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 37.3% | 7.6% | 4.2% | 3% | 0.92% | 0.49% | 0.31% |
| Nov 2025 | 49.7% | 31.9% | 8.2% | 5.5% | 2.7% | 1.2% | 0.58% | 0.22% |
| Dec 2025 | 51% | 32.3% | 8.4% | 4.6% | 2.3% | 0.82% | 0.4% | 0.23% |
| Jan 2026 | 50.7% | 33.5% | 8.4% | 3.7% | 2.3% | 0.66% | 0.48% | 0.23% |
| Feb 2026 | 45.4% | 36.7% | 9.2% | 4.1% | 2.9% | 0.85% | 0.58% | 0.25% |
| Mar 2026 | 45.3% | 36.7% | 9.1% | 4.1% | 3% | 1% | 0.58% | 0.25% |
| Apr 2026 | 45.3% | 36.7% | 9.1% | 4.1% | 3% | 1.1% | 0.53% | 0.25% |
| May 2026 | 44.8% | 36.2% | 9% | 4.9% | 3% | 1.2% | 0.55% | 0.24% |
| Jun 2026 | 44.9% | 35.2% | 11.1% | 4% | 2.9% | 1.1% | 0.47% | 0.24% |
| Jul 2026 | 44.9% | 35.2% | 11.1% | 4% | 3% | 1.1% | 0.44% | 0.24% |
| Aug 2026 | 43.9% | 34.4% | 13.2% | 4% | 3% | 0.88% | 0.44% | 0.29% |
| Sep 2026 | 45% | 35.3% | 11.1% | 4.1% | 3% | 0.88% | 0.42% | 0.3% |
How has the Tile and Tumi comparison changed over the last 12 months?
3 findings
- Tumi was ahead of Tile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among luggage Tag brands worldwide moved from 0.31% to 0.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among luggage Tag brands worldwide held steady at 3%, and its estimated monthly branded searches moved from 731K to 740K.
How did search popularity change for luggage Tag brands worldwide in September 2026?
0 changes
Neither Tile nor Tumi moved beyond provider rounding among luggage Tag brands in September 2026.
Other head-to-heads among luggage Tag brands
How each brand is measured
Brandwave collects information about searches that people make online using Tile’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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