Thule vs US Cargo Control:Which is searched more?
In September 2026, Thule had more branded searches than US Cargo Control among load bars brands worldwide. Thule had about 301,000 branded searches, while US Cargo Control had 6,600. Thule made up 75.2% of all load bars brand searches we track, and US Cargo Control accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Thule or US Cargo Control more popular in search?
Compare the load bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thule, US Cargo Control. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Front Runner | US Cargo Control | DC Cargo Mall | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 26.3% | 1.3% | 0.57% | <0.01% |
| Nov 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Dec 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Jan 2026 | 72.3% | 26.5% | 0.87% | 0.39% | <0.01% |
| Feb 2026 | 75.4% | 22.7% | 1.4% | 0.6% | <0.01% |
| Mar 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Apr 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| May 2026 | 79% | 19.3% | 1.2% | 0.51% | <0.01% |
| Jun 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Jul 2026 | 79.1% | 19.3% | 1.2% | 0.42% | <0.01% |
| Aug 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| Sep 2026 | 75.2% | 22.6% | 1.6% | 0.6% | <0.01% |
How has the Thule and US Cargo Control comparison changed over the last 12 months?
3 findings
- Thule was ahead of US Cargo Control in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s share of searches among load bars brands worldwide moved from 71.9% to 75.2%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, US Cargo Control’s share of searches among load bars brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for load bars brands worldwide in September 2026?
1 change
Estimated monthly branded searches for US Cargo Control worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thule’s and US Cargo Control’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thule
1 branded search term
- thule
US Cargo Control
1 branded search term
- us cargo control
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