Tern vs Umapped:Which is searched more?
In September 2026, Tern had more branded searches than Umapped among travel agent software worldwide. Tern had about 6,600 branded searches, while Umapped had 140. Tern made up 7.7% of all travel agent software searches we track, and Umapped accounted for 0.16%. These are worldwide searches for English-language branded terms.
Follow Tern vs Umapped and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Tern or Umapped more popular in search?
Compare the itinerary, booking and client software travel advisors run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tern, Umapped. The figures are in the table below the chart.
View monthly share of searches table
| Month | WeTravel | Travefy | TravelJoy | Tern | Axus | Umapped |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 31.8% | 21.2% | 4.2% | 3.4% | 0.46% |
| Nov 2025 | 39.5% | 32.4% | 21.6% | 3.5% | 2.8% | 0.31% |
| Dec 2025 | 43.5% | 29% | 19.4% | 4.7% | 3% | 0.34% |
| Jan 2026 | 37.3% | 30.6% | 25% | 4.1% | 2.7% | 0.29% |
| Feb 2026 | 41.8% | 28.1% | 22.9% | 4.6% | 2.4% | 0.27% |
| Mar 2026 | 38.9% | 31.9% | 21.3% | 4.2% | 3.4% | 0.25% |
| Apr 2026 | 34.3% | 34.3% | 22.9% | 4.6% | 3.7% | 0.27% |
| May 2026 | 40.5% | 33.2% | 18.1% | 4.4% | 3.5% | 0.26% |
| Jun 2026 | 35.5% | 35.5% | 19.4% | 5.8% | 3.8% | 0.18% |
| Jul 2026 | 37.9% | 31% | 20.7% | 6.1% | 4.1% | 0.24% |
| Aug 2026 | 39.7% | 32.5% | 17.7% | 6.5% | 3.5% | 0.2% |
| Sep 2026 | 38.8% | 31.8% | 17.3% | 7.7% | 4.2% | 0.16% |
How has the Tern and Umapped comparison changed over the last 12 months?
3 findings
- Tern was ahead of Umapped in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tern’s share of searches among travel agent software worldwide moved from 4.2% to 7.7%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
- Across the 12 months ending September 2026, Umapped’s share of searches among travel agent software worldwide moved from 0.46% to 0.16%, and its estimated monthly branded searches moved from 320 to 140.
How did search popularity change for travel agent software worldwide in September 2026?
2 changes
In September 2026, Tern gained share of searches among travel agent software worldwide, from 6.5% to 7.7%.
Estimated monthly branded searches for Umapped worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tern’s and Umapped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel agent software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.