Travel agent software:Which are most popular?
In September 2026, WeTravel was the most searched travel agent software worldwide, accounting for 38.8% of all searches among the six software we track. When we checked with ChatGPT and Google AI Overviews, Travefy, TravelJoy and Tern showed up in every answer. Travefy was recommended most often, coming first in three out of five responses.
WeTravelShare of searches 38.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
TravefyShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TravelJoyShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
TernShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
AxusShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow travel agent software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top travel agent software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Travefy, TravelJoy and Tern appeared every time. Travefy was recommended most often, coming first in three out of five answers. TravelJoy was second, and Tern was third. Umapped, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Travefy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TravelJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tern5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WeTravel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Axus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Umapped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel agent software
5 answers
Asked ChatGPT
“Which travel agent software should I use?”
Asked ChatGPT
“What are the best software tools for travel advisors?”
Asked ChatGPT
“What's the best travel agent software for building client itineraries?”
Searched Google, AI Overview
“travel agent software”
Searched Google, AI Overview
“travel agency software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which travel agent software do people search for most?
This chart shows how often people search Google for each travel agent software by name. Each line represents a brand's share of searches for all six travel agent software we track, month by month, from English-language searches worldwide.
Share of searches by month for WeTravel, Travefy, TravelJoy, Tern, Axus. The figures are in the table below the chart.
View monthly share of searches table
| Month | WeTravel | Travefy | TravelJoy | Tern | Axus | Umapped |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 31.8% | 21.2% | 4.2% | 3.4% | 0.46% |
| Nov 2025 | 39.5% | 32.4% | 21.6% | 3.5% | 2.8% | 0.31% |
| Dec 2025 | 43.5% | 29% | 19.4% | 4.7% | 3% | 0.34% |
| Jan 2026 | 37.3% | 30.6% | 25% | 4.1% | 2.7% | 0.29% |
| Feb 2026 | 41.8% | 28.1% | 22.9% | 4.6% | 2.4% | 0.27% |
| Mar 2026 | 38.9% | 31.9% | 21.3% | 4.2% | 3.4% | 0.25% |
| Apr 2026 | 34.3% | 34.3% | 22.9% | 4.6% | 3.7% | 0.27% |
| May 2026 | 40.5% | 33.2% | 18.1% | 4.4% | 3.5% | 0.26% |
| Jun 2026 | 35.5% | 35.5% | 19.4% | 5.8% | 3.8% | 0.18% |
| Jul 2026 | 37.9% | 31% | 20.7% | 6.1% | 4.1% | 0.24% |
| Aug 2026 | 39.7% | 32.5% | 17.7% | 6.5% | 3.5% | 0.2% |
| Sep 2026 | 38.8% | 31.8% | 17.3% | 7.7% | 4.2% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 33.1K | 0% | -0.9 points | |
| 2, held 2nd | 31.8% | 27.1K | 0% | -0.7 points | |
| 3, held 3rd | 17.3% | 14.8K | 0% | -0.4 points | |
| 4, held 4th | 7.7% | 6.6K | +22.2% | +1.3 points | |
| 5, held 5th | 4.2% | 3.6K | +24.1% | +0.7 points | |
| 6, held 6th | 0.16% | 140 | -17.6% | 0 points |
1.
WeTravel38.8%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Travefy31.8%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
17.3%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Tern7.7%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
5.
Axus4.2%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.
6.
Umapped0.16%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Which brand is most popular in search among travel agent software worldwide?
6 brands
In September 2026, WeTravel was the most searched among travel agent software worldwide, with an estimated 33.1K branded searches, 38.8% of all searches for the six we track. Travefy is in 2nd place, 7 percentage points behind at 31.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| WeTravel | 38.9% → 38.8% | 43.5%Dec 2025 | 34.3%Apr 2026 | 1st |
| Travefy | 31.8% | 35.5%Jun 2026 | 28.1%Feb 2026 | 2nd |
| TravelJoy | 21.2% → 17.3% | 25%Jan 2026 | 17.3%Sep 2026 | 3rd |
| Tern | 4.2% → 7.7% | 7.7%Sep 2026 | 3.5%Nov 2025 | 4th |
| Axus | 3.4% → 4.2% | 4.2%Sep 2026 | 2.4%Feb 2026 | 5th |
| Umapped | 0.46% → 0.16% | 0.46%Oct 2025 | 0.16%Sep 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, TravelJoy’s share of searches among travel agent software worldwide decreased from 21.2% to 17.3%.
- Across the 12 months ending September 2026, Tern’s share of searches among travel agent software worldwide increased from 4.2% to 7.7%.
- Across the 12 months ending September 2026, Axus’ share of searches among travel agent software worldwide increased from 3.4% to 4.2%.
- Across the 12 months ending September 2026, WeTravel’s share of searches among travel agent software worldwide peaked at 43.5% in December 2025 and was lowest at 34.3% in April 2026.
- Across the 12 months ending September 2026, Travefy’s share of searches among travel agent software worldwide peaked at 35.5% in June 2026 and was lowest at 28.1% in February 2026.
- Across the 12 months ending September 2026, TravelJoy’s share of searches among travel agent software worldwide peaked at 25% in January 2026 and was lowest at 17.3% in September 2026.
- Across the 12 months ending September 2026, Tern’s share of searches among travel agent software worldwide peaked at 7.7% in September 2026 and was lowest at 3.5% in November 2025.
- Across the 12 months ending September 2026, Axus’ share of searches among travel agent software worldwide peaked at 4.2% in September 2026 and was lowest at 2.4% in February 2026.
- Across the 12 months ending September 2026, WeTravel, Travefy and Umapped held steady: their share of searches among travel agent software worldwide each moved less than 0.5 percentage points.
How did search popularity change for travel agent software worldwide in September 2026?
5 changes
In September 2026, Tern gained share of searches among travel agent software worldwide, from 6.5% to 7.7%.
In September 2026, Axus gained share of searches among travel agent software worldwide, from 3.5% to 4.2%.
In September 2026, WeTravel lost share of searches among travel agent software worldwide, from 39.7% to 38.8%.
In September 2026, Travefy lost share of searches among travel agent software worldwide, from 32.5% to 31.8%.
Estimated monthly branded searches for Umapped worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.
Compare popularity between leading brands
- WeTravel vs Travefy: compare popularity
- WeTravel vs TravelJoy: compare popularity
- WeTravel vs Tern: compare popularity
- WeTravel vs Axus: compare popularity
- Travefy vs TravelJoy: compare popularity
- Travefy vs Tern: compare popularity
- Travefy vs Axus: compare popularity
- TravelJoy vs Tern: compare popularity
- TravelJoy vs Axus: compare popularity
- Tern vs Axus: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.