Brandwave

How popular isTern?

In September 2026, people searched for Tern by name about 6,600 times worldwide, a 127.6% increase from the previous year. These searches made up 7.7% of all global travel agent software searches, placing Tern fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about travel agent software, Tern appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Tern is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. WeTravelShare of searches 38.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. TravefyShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TravelJoyShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. TernShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. AxusShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top travel agent software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tern appeared in all five answers. Tern is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travefy1st
  2. TravelJoy2nd
  3. Tern3rd
  4. WeTravel4th
  5. Axus5th
  6. Umapped–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Travefy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TravelJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tern5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeTravel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Umapped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel agent software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which travel agent software compete with Tern?

Tern against travel agent software worldwide, by month

Share of searches by month for WeTravel, Travefy, TravelJoy, Tern, Axus. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTravelTravefyTravelJoyTernAxusUmapped
Oct 202538.9%31.8%21.2%4.2%3.4%0.46%
Nov 202539.5%32.4%21.6%3.5%2.8%0.31%
Dec 202543.5%29%19.4%4.7%3%0.34%
Jan 202637.3%30.6%25%4.1%2.7%0.29%
Feb 202641.8%28.1%22.9%4.6%2.4%0.27%
Mar 202638.9%31.9%21.3%4.2%3.4%0.25%
Apr 202634.3%34.3%22.9%4.6%3.7%0.27%
May 202640.5%33.2%18.1%4.4%3.5%0.26%
Jun 202635.5%35.5%19.4%5.8%3.8%0.18%
Jul 202637.9%31%20.7%6.1%4.1%0.24%
Aug 202639.7%32.5%17.7%6.5%3.5%0.2%
Sep 202638.8%31.8%17.3%7.7%4.2%0.16%

  1. 1.WeTravel

    38.8%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Travefy

    31.8%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.TravelJoy

    17.3%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Tern

    7.7%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  5. 5.Axus

    4.2%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.

  6. 6.Umapped

    0.16%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Tern and its closest rivals

Every comparison with Tern

5 comparisons

How has branded search demand for Tern changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tern worldwide rose from 2.9K to 6.6K.
  • Across the 12 months ending September 2026, Tern’s share of searches among travel agent software worldwide increased from 4.2% to 7.7%.
  • Across the 12 months ending September 2026, Tern’s share of searches among travel agent software worldwide peaked at 7.7% in September 2026 and was lowest at 3.5% in November 2025.

How did search popularity change for travel agent software worldwide in September 2026?

5 changes

  1. In September 2026, Tern gained share of searches among travel agent software worldwide, from 6.5% to 7.7%.

  2. In September 2026, Axus gained share of searches among travel agent software worldwide, from 3.5% to 4.2%.

  3. In September 2026, WeTravel lost share of searches among travel agent software worldwide, from 39.7% to 38.8%.

  4. In September 2026, Travefy lost share of searches among travel agent software worldwide, from 32.5% to 31.8%.

  5. Estimated monthly branded searches for Umapped worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

How are Tern’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tern’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tern travel

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How the Brand Demand Index is measured

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