Tap Score vs VARIFY:Which is searched more?
In September 2026, VARIFY had more branded searches than Tap Score among water testing kit brands worldwide. VARIFY had about 6,600 branded searches, while Tap Score had 2,900. VARIFY made up 14% of all water testing kit brand searches we track, and Tap Score accounted for 6.2%. These are worldwide searches for English-language branded terms.
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Is Tap Score or VARIFY more popular in search?
Compare the water testing kit brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for VARIFY, Tap Score. The figures are in the table below the chart.
View monthly share of searches table
| Month | Health Metric | Safe Home | VARIFY | Aquasafe | Tap Score | WaterSafe | Poolmaster | TestAssured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 18.2% | 14.9% | 12.2% | 5.4% | 4.3% | 2.9% | 0.02% |
| Nov 2025 | 41.7% | 22.2% | 12.1% | 12.1% | 5.4% | 4.3% | 2.2% | 0.04% |
| Dec 2025 | 42.8% | 22.6% | 10.1% | 12.4% | 5.5% | 4.3% | 2.3% | 0.05% |
| Jan 2026 | 44% | 19.1% | 10.4% | 12.7% | 5.6% | 5.6% | 2.5% | 0.02% |
| Feb 2026 | 42.6% | 18.6% | 12.4% | 12.4% | 6.7% | 4.4% | 3% | 0.02% |
| Mar 2026 | 42% | 18.2% | 12.1% | 12.1% | 6.5% | 5.4% | 3.6% | 0.02% |
| Apr 2026 | 42.2% | 18.3% | 12.2% | 12.2% | 6.5% | 4.3% | 4.3% | 0.02% |
| May 2026 | 40% | 17.5% | 11.6% | 14.2% | 6.3% | 4.1% | 6.3% | 0.04% |
| Jun 2026 | 42% | 14.8% | 12.1% | 12.1% | 6.5% | 4.3% | 8.1% | 0.02% |
| Jul 2026 | 40.2% | 17.4% | 14.2% | 11.6% | 6.2% | 4.1% | 6.2% | 0.02% |
| Aug 2026 | 39.3% | 17.1% | 17.1% | 11.4% | 6.1% | 4% | 5.1% | 0.02% |
| Sep 2026 | 39.8% | 21.1% | 14% | 11.5% | 6.2% | 4% | 3.4% | 0.02% |
How has the Tap Score and VARIFY comparison changed over the last 12 months?
3 findings
- VARIFY was ahead of Tap Score in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tap Score’s share of searches among water testing kit brands worldwide moved from 5.4% to 6.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, VARIFY’s share of searches among water testing kit brands worldwide moved from 14.9% to 14%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for water testing kit brands worldwide in September 2026?
2 changes
In September 2026, VARIFY lost share of searches among water testing kit brands worldwide, from 17.1% to 14%.
Estimated monthly branded searches for Tap Score worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tap Score’s and VARIFY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among water testing kit brands
- Health Metric vs Safe Home: compare search popularity
- Health Metric vs VARIFY: compare search popularity
Health Metric vs Aquasafe: compare search popularity- Health Metric vs Tap Score: compare search popularity
- Safe Home vs VARIFY: compare search popularity
- Safe Home vs Aquasafe: compare search popularity
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