Brandwave

Summer Waves vs Thursday Pools:Which is searched more?

In September 2026, Summer Waves had more branded searches than Thursday Pools among swimming pool brands worldwide. Summer Waves had about 10,000 branded searches, while Thursday Pools had 3,600. Summer Waves made up 1.8% of all swimming pool brand searches we track, and Thursday Pools accounted for 0.63%. These are worldwide searches for English-language branded terms.

Share of searches among swimming pool brands worldwide in September 2026Is Summer Waves or Thursday Pools more popular in search?
Summer Waves1.8%10K searches
vs
Thursday Pools0.63%3.6K searches

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Is Summer Waves or Thursday Pools more popular in search?

Compare the swimming pool brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Summer Waves and Thursday Pools among swimming pool brands worldwide, by month

Share of searches by month for Summer Waves, Thursday Pools. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBestwayIntexLay-Z-SpaLatham PoolsSummer WavesDoughboyThursday Pools
Oct 202543.8%24%19.6%9.1%1.4%0.96%0.64%0.43%
Nov 202544.7%24.5%20%8.2%0.98%0.79%0.44%0.29%
Dec 202540%32.7%17.9%7.3%0.88%0.7%0.31%0.21%
Jan 202641.5%27.8%18.6%8.6%1.4%0.96%0.74%0.4%
Feb 202638.8%26.1%21.2%8.7%2.3%1.4%1%0.46%
Mar 202635.1%23.5%19.3%11.8%5.8%1.9%2.1%0.51%
Apr 202629.1%19.5%23.8%15.9%7.2%2.3%1.8%0.43%
May 202618.4%22.6%27.6%20.6%5.5%3.6%1.4%0.33%
Jun 202614.7%26.9%32.9%17.4%2%4%1.6%0.32%
Jul 202617.9%26.7%26.7%18.5%3.6%4.5%1.6%0.48%
Aug 202626.3%26.3%26.3%14%2.4%2.8%1.6%0.47%
Sep 202635.2%28.9%19.3%11%2.1%1.8%1.2%0.63%

How has the Summer Waves and Thursday Pools comparison changed over the last 12 months?

3 findings

How did search popularity change for swimming pool brands worldwide in September 2026?

2 changes
  1. In September 2026, Summer Waves lost share of searches among swimming pool brands worldwide, from 2.8% to 1.8%.

  2. Estimated monthly branded searches for Thursday Pools worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Summer Waves’ and Thursday Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Summer Waves

2 branded search terms

  • summer waves pool
  • summerwaves

Thursday Pools

1 branded search term

  • thursday pools

How the Brand Demand Index is measured

Other head-to-heads among swimming pool brands

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