Brandwave

StyleSeat vs theCut:Which is searched more?

In September 2026, StyleSeat had more branded searches than theCut among barbershop software worldwide. StyleSeat had about 90,500 branded searches, while theCut had 4,400. StyleSeat made up 13.9% of all barbershop software searches we track, and theCut accounted for 0.68%. These are worldwide searches for English-language branded terms.

Share of searches among barbershop software worldwide in September 2026Is StyleSeat or theCut more popular in search?
StyleSeat13.9%90.5K searches
vs
theCut0.68%4.4K searches

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Is StyleSeat or theCut more popular in search?

Compare the booking and point of sale systems barbershops run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

StyleSeat and theCut among barbershop software worldwide, by month

Share of searches by month for StyleSeat, theCut. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyStyleSeattheCutSquireBarberly
Oct 202582.1%16.4%0.81%0.52%0.11%
Nov 202584.9%14%0.45%0.54%0.11%
Dec 202584.7%13.9%0.55%0.66%0.09%
Jan 202684.6%13.9%0.68%0.66%0.11%
Feb 202684.7%13.9%0.68%0.54%0.09%
Mar 202685%13.9%0.45%0.54%0.07%
Apr 202685%13.9%0.45%0.54%0.09%
May 202685%13.9%0.45%0.54%0.09%
Jun 202685.1%13.9%0.37%0.51%0.07%
Jul 202685.1%13.9%0.46%0.51%0.07%
Aug 202684.9%13.9%0.56%0.61%0.07%
Sep 202684.6%13.9%0.68%0.66%0.09%

How has the StyleSeat and theCut comparison changed over the last 12 months?

3 findings
  • StyleSeat was ahead of theCut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, StyleSeat’s share of searches among barbershop software worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, theCut’s share of searches among barbershop software worldwide moved from 0.81% to 0.68%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for barbershop software worldwide in September 2026?

2 changes
  1. In September 2026, theCut rose from 4th to 3rd among barbershop software worldwide.

  2. Estimated monthly branded searches for StyleSeat worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using StyleSeat’s and theCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

StyleSeat

1 branded search term

  • styleseat

theCut

1 branded search term

  • the cut app

How the Brand Demand Index is measured

Other head-to-heads among barbershop software

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