Brandwave

Streamable vs Wistia:Which is more popular?

In October 2026, Streamable had more branded searches than Wistia among video hosting platforms worldwide. Streamable had about 246,000 branded searches, while Wistia had 30. Streamable made up 0.02% of all video hosting platform searches we track, and Wistia accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about video hosting platforms, Wistia appeared in all five answers and Streamable in two. Wistia was mentioned before Streamable in four out of five answers.

Among video hosting platforms worldwide in October 2026

Who do people search for more?

Streamable, about 8200 searches for every 1 for Wistia

Streamable 246K searchesWistia 30 searches

Who does AI mention more?

Wistia, mentioned in every answer we collected

Wistia in 5 of 5Streamable in 2 of 5

Who does AI recommend more?

Wistia, named ahead of Streamable in 4 of 5 answers

Wistia first in 4Streamable first in 1

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Top video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wistia appeared in all five answers. Streamable was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wistia was listed before Streamable in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. YouTube2nd
  3. Wistia3rd
  4. SproutVideo4th
  5. Streamable5th
  6. Dailymotion6th
  7. Vidyard6th
  8. Mux8th
  9. Brightcove9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streamable2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SproutVideo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dailymotion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brightcove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Streamable or Wistia more popular in search?

This chart shows how often people search Google for Streamable and Wistia by name. Each line represents a brand's share of searches for all nine video hosting platforms we track, month by month, from English-language searches worldwide.

Streamable and Wistia among video hosting platforms worldwide, by month

Share of searches by month for Streamable, Wistia. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeDailymotionVimeoStreamableVidyardMuxSproutVideoBrightcoveWistia
Nov 202598.9%0.97%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202599.1%0.8%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202698.7%1.2%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202698.9%0.97%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202699.1%0.8%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202699.1%0.8%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202698.9%0.97%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202698.7%1.2%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202698.9%0.97%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202698.9%0.97%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202698.9%0.98%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Oct 202699.1%0.8%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%

Wistia sells other things too, so only its searches that name this product count here, like “wistia app”.

How has branded search for Streamable and Wistia changed worldwide over the last 12 months?

3 findings
  • Streamable was ahead of Wistia in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Streamable’s share of searches among video hosting platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending October 2026, Wistia’s share of searches among video hosting platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 30.

How did search popularity change for video hosting platforms worldwide in October 2026?

2 changes

  1. In October 2026, Wistia fell from 8th to 9th among video hosting platforms worldwide.

  2. Estimated monthly branded searches for Streamable worldwide fell 18.3% over 12 measured months, from 301K to 246K in October 2026.

How are Streamable’s and Wistia’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Streamable’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Streamable

1 branded search term

  • streamable

Wistia

1 branded search term

  • wistia app

How the Brand Demand Index is measured

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