Stanley vs U.S. General:Which is searched more?
In September 2026, Stanley had more branded searches than U.S. General among toolbox brands worldwide. Stanley had about 21,500 branded searches, while U.S. General had 14,800. Stanley made up 0.51% of all toolbox brand searches we track, and U.S. General accounted for 0.35%. These are worldwide searches for English-language branded terms.
Follow Stanley vs U.S. General and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Stanley or U.S. General more popular in search?
Compare the toolbox brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stanley, U.S. General. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Snap-on | ToughBuilt | Stanley | U.S. General | Husky |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.1% | 13.5% | 4.9% | 6% | 1.5% | 0.39% | 0.54% | 0.36% |
| Nov 2025 | 42.7% | 27.3% | 15.7% | 4.7% | 7% | 1.4% | 0.44% | 0.35% | 0.42% |
| Dec 2025 | 44.9% | 23.7% | 16.5% | 6% | 6% | 1.5% | 0.62% | 0.36% | 0.44% |
| Jan 2026 | 43.2% | 23.2% | 15.9% | 7.1% | 7.1% | 1.7% | 0.7% | 0.52% | 0.43% |
| Feb 2026 | 42.9% | 22.6% | 15.8% | 8.6% | 7.1% | 1.7% | 0.5% | 0.42% | 0.35% |
| Mar 2026 | 40.2% | 25.5% | 14.8% | 9.9% | 6.6% | 1.6% | 0.48% | 0.49% | 0.4% |
| Apr 2026 | 42.6% | 22.9% | 15.7% | 8.6% | 7% | 1.7% | 0.49% | 0.63% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 8.6% | 7% | 1.7% | 0.77% | 0.34% | 0.34% |
| Jun 2026 | 43.3% | 23.5% | 15.9% | 8.7% | 5.8% | 1.4% | 0.51% | 0.35% | 0.35% |
| Jul 2026 | 46.7% | 20.7% | 14% | 9.4% | 6.3% | 1.5% | 0.6% | 0.38% | 0.38% |
| Aug 2026 | 42.6% | 23.1% | 15.7% | 8.6% | 7% | 1.7% | 0.55% | 0.34% | 0.34% |
| Sep 2026 | 43.2% | 23.7% | 15.9% | 7.1% | 7.1% | 1.7% | 0.51% | 0.35% | 0.29% |
How has the Stanley and U.S. General comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Stanley took it in November 2025, U.S. General took it in March 2026, Stanley took it in May 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among toolbox brands worldwide moved from 0.39% to 0.51%, and its estimated monthly branded searches moved from 19.6K to 21.5K.
- Across the 12 months ending September 2026, U.S. General’s share of searches among toolbox brands worldwide moved from 0.54% to 0.35%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for toolbox brands worldwide in September 2026?
1 change
In September 2026, U.S. General rose from 9th to 8th among toolbox brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Stanley’s and U.S. General’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stanley
4 branded search terms
- stanley level
- stanley tape measure
- stanley toolbox
- stanley wheelbarrow
U.S. General
1 branded search term
- u.s. general
Other head-to-heads among toolbox brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.