Brandwave

Sour Patch Kids vs Twizzlers:Which is more popular?

In October 2026, Sour Patch Kids had more branded searches than Twizzlers among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Twizzlers had 165,000. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Twizzlers accounted for 6%. When we asked ChatGPT and Google AI Overviews about candy brands, Sour Patch Kids appeared in all five answers and Twizzlers in none.

Among candy brands worldwide in October 2026

Who do people search for more?

Sour Patch Kids, about 2 searches for every 1 for Twizzlers

Sour Patch Kids 368K searchesTwizzlers 165K searches

Who does AI mention more?

Sour Patch Kids, mentioned in every answer we collected

Sour Patch Kids in 5 of 5Twizzlers in 0 of 5

Who does AI recommend more?

Sour Patch Kids, the only one of the two named

Sour Patch Kids first in 4Twizzlers never named

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared in all five answers. Twizzlers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. +2 more
  11. Twizzlers–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twizzlers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Sour Patch Kids or Twizzlers more popular in search?

This chart shows how often people search Google for Sour Patch Kids and Twizzlers by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Sour Patch Kids and Twizzlers among candy brands worldwide, by month

Share of searches by month for Sour Patch Kids, Twizzlers. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Sour Patch Kids and Twizzlers changed worldwide over the last 12 months?

3 findings
  • Sour Patch Kids was ahead of Twizzlers in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide moved from 10.4% to 13.4%, and its estimated monthly branded searches moved from 246K to 368K.
  • Across the 12 months ending October 2026, Twizzlers’ share of searches among candy brands worldwide moved from 5.7% to 6%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for candy brands worldwide in October 2026?

2 changes

  1. In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.

  2. Estimated monthly branded searches for Twizzlers worldwide rose 22.2% over 12 measured months, from 135K to 165K in October 2026.

How are Sour Patch Kids’ and Twizzlers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sour Patch Kids’ and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sour Patch Kids

1 branded search term

  • sour patch kids

Twizzlers

1 branded search term

  • twizzlers

How the Brand Demand Index is measured

Other head-to-heads among candy brands

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