Brandwave

Socure vs Trulioo:Which is more popular?

In September 2026, Socure had more branded searches than Trulioo among identity verification services worldwide. Socure had about 14,800 branded searches, while Trulioo had 8,100. Socure made up 0.63% of all identity verification service searches we track, and Trulioo accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about identity verification services, Socure appeared in two of the five answers and Trulioo in none.

Among identity verification services worldwide in September 2026

Who do people search for more?

Socure, about 83% more searches than Trulioo

Socure 14.8K searchesTrulioo 8.1K searches

Who does AI mention more?

Socure, mentioned in 2 of 5 answers, Trulioo in 0

Socure in 2 of 5Trulioo in 0 of 5

Who does AI recommend more?

Socure, the only one of the two named

Socure first in 2Trulioo never named

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Top identity verification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Socure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trulioo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persona1st
  2. Veriff2nd
  3. ID.me3rd
  4. Sumsub4th
  5. Jumio5th
  6. Socure6th
  7. Onfido–
  8. Trulioo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persona5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sumsub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veriff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ID.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trulioo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity verification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Socure or Trulioo more popular in search?

This chart shows how often people search Google for Socure and Trulioo by name. Each line represents a brand's share of searches for all eight identity verification services we track, month by month, from English-language searches worldwide.

Socure and Trulioo among identity verification services worldwide, by month

Share of searches by month for Socure, Trulioo. The figures are in the table below the chart.

View monthly share of searches table
MonthID.meSumsubVeriffOnfidoSocureJumioPersonaTrulioo
Oct 202595%2.1%0.63%0.77%0.34%0.51%0.34%0.34%
Nov 202596.9%1.2%0.43%0.53%0.19%0.35%0.23%0.19%
Dec 202595.3%1.7%0.77%0.77%0.34%0.51%0.34%0.28%
Jan 202695.3%1.7%0.63%0.77%0.42%0.51%0.34%0.34%
Feb 202696.3%1.4%0.52%0.64%0.28%0.35%0.28%0.23%
Mar 202695.1%1.7%0.77%0.77%0.42%0.51%0.34%0.34%
Apr 202695.5%1.7%0.63%0.63%0.42%0.52%0.28%0.34%
May 202695.6%1.7%0.63%0.63%0.42%0.42%0.28%0.28%
Jun 202694.8%2.1%0.77%0.63%0.51%0.51%0.34%0.34%
Jul 202696.5%1.4%0.52%0.43%0.35%0.35%0.19%0.23%
Aug 202694.8%2.1%0.77%0.63%0.63%0.42%0.28%0.34%
Sep 202694.8%2.1%0.77%0.63%0.63%0.42%0.34%0.34%

How has the Socure and Trulioo comparison changed over the last 12 months?

3 findings

How did search popularity change for identity verification services worldwide in September 2026?

2 changes
  1. In September 2026, Trulioo fell from 7th to 8th among identity verification services worldwide.

  2. Estimated monthly branded searches for Socure worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Socure’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Socure

1 branded search term

  • socure

Trulioo

1 branded search term

  • trulioo

How the Brand Demand Index is measured

Other head-to-heads among identity verification services

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