Skratch Labs vs Waterboy:Which is more popular by branded search?
In August 2026, Skratch Labs had more branded searches than Waterboy among electrolyte drink mix brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Waterboy’s 23.2K, and held a 3.4% Share of Search versus Waterboy’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Skratch Labs or Waterboy?
A curated comparison of consumer hydration and electrolyte drink mix brands, measured worldwide through English language branded search terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skratch Labs, Waterboy. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | DripDrop | Ultima Replenisher | Skratch Labs | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 38.8% | 5.4% | 4.7% | 5.6% | 1.6% | 2.6% | 0.2% |
| Nov 2025 | 42.3% | 38.7% | 4.6% | 4.7% | 4.6% | 2.2% | 2.7% | 0.17% |
| Dec 2025 | 41.9% | 39.6% | 4.6% | 4.7% | 4.6% | 2.5% | 2% | 0.14% |
| Jan 2026 | 36.5% | 44.7% | 4.2% | 5.9% | 4% | 2.3% | 2.3% | 0.25% |
| Feb 2026 | 45.2% | 37.7% | 4.2% | 5% | 4% | 2% | 1.6% | 0.21% |
| Mar 2026 | 42.2% | 39% | 4.6% | 5.7% | 4.6% | 2.1% | 1.6% | 0.2% |
| Apr 2026 | 39.7% | 41.6% | 4.4% | 5.8% | 4.4% | 2.2% | 1.8% | 0.22% |
| May 2026 | 39.7% | 41.5% | 5.2% | 5.1% | 4.3% | 2.2% | 1.8% | 0.22% |
| Jun 2026 | 43.3% | 38.2% | 5.7% | 5.1% | 3.2% | 2.4% | 1.8% | 0.23% |
| Jul 2026 | 41.3% | 39.7% | 5.7% | 5.3% | 3.7% | 2.2% | 1.8% | 0.26% |
| Aug 2026 | 45.3% | 36.5% | 6.1% | 4.4% | 3.4% | 2.2% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Skratch Labs and Waterboy comparison changed over the last 12 months?
3 findings
- Skratch Labs was ahead of Waterboy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among electrolyte drink mix brands worldwide moved from 5.6% to 3.4%, and its estimated monthly branded searches moved from 51.7K to 43.7K.
- Across the 11 months ending August 2026, Waterboy’s estimated Share of Search among electrolyte drink mix brands worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 23.9K to 23.2K.
How did search popularity change for electrolyte drink mix brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Skratch Labs worldwide fell 15.4% over 11 measured months, from 51.7K to 43.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Skratch Labs’ and Waterboy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
Waterboy
4 branded search terms
- waterboy drink
- waterboy electrolytes
- waterboy hydration
- waterboy recovery
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