Skratch Labs vs Ultima Replenisher:Which is more popular by branded search?
In August 2026, Ultima Replenisher had more branded searches than Skratch Labs among electrolyte drink mix brands worldwide. Ultima Replenisher was estimated to have 56.5K branded searches compared to Skratch Labs’ 43.7K, and held a 4.4% Share of Search versus Skratch Labs’ 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Skratch Labs vs Ultima Replenisher and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Skratch Labs or Ultima Replenisher?
A curated comparison of consumer hydration and electrolyte drink mix brands, measured worldwide through English language branded search terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultima Replenisher, Skratch Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | DripDrop | Ultima Replenisher | Skratch Labs | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 38.8% | 5.4% | 4.7% | 5.6% | 1.6% | 2.6% | 0.2% |
| Nov 2025 | 42.3% | 38.7% | 4.6% | 4.7% | 4.6% | 2.2% | 2.7% | 0.17% |
| Dec 2025 | 41.9% | 39.6% | 4.6% | 4.7% | 4.6% | 2.5% | 2% | 0.14% |
| Jan 2026 | 36.5% | 44.7% | 4.2% | 5.9% | 4% | 2.3% | 2.3% | 0.25% |
| Feb 2026 | 45.2% | 37.7% | 4.2% | 5% | 4% | 2% | 1.6% | 0.21% |
| Mar 2026 | 42.2% | 39% | 4.6% | 5.7% | 4.6% | 2.1% | 1.6% | 0.2% |
| Apr 2026 | 39.7% | 41.6% | 4.4% | 5.8% | 4.4% | 2.2% | 1.8% | 0.22% |
| May 2026 | 39.7% | 41.5% | 5.2% | 5.1% | 4.3% | 2.2% | 1.8% | 0.22% |
| Jun 2026 | 43.3% | 38.2% | 5.7% | 5.1% | 3.2% | 2.4% | 1.8% | 0.23% |
| Jul 2026 | 41.3% | 39.7% | 5.7% | 5.3% | 3.7% | 2.2% | 1.8% | 0.26% |
| Aug 2026 | 45.3% | 36.5% | 6.1% | 4.4% | 3.4% | 2.2% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Skratch Labs and Ultima Replenisher comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ultima Replenisher took it in November 2025.
- Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among electrolyte drink mix brands worldwide moved from 5.6% to 3.4%, and its estimated monthly branded searches moved from 51.7K to 43.7K.
- Across the 11 months ending August 2026, Ultima Replenisher’s estimated Share of Search among electrolyte drink mix brands worldwide moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 43.7K to 56.5K.
How did search popularity change for electrolyte drink mix brands worldwide in August 2026?
2 changes
In August 2026, Ultima Replenisher lost estimated Share of Search among electrolyte drink mix brands worldwide, from 5.3% to 4.4%.
Estimated monthly branded searches for Skratch Labs worldwide fell 15.4% over 11 measured months, from 51.7K to 43.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Skratch Labs’ and Ultima Replenisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
Ultima Replenisher
4 branded search terms
- ultima electrolyte powder
- ultima electrolytes
- ultima hydration
- ultima replenisher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.