ShortPixel vs Squoosh:Which is searched more?
In September 2026, Squoosh had more branded searches than ShortPixel among website image optimization tools worldwide. Squoosh had about 135,000 branded searches, while ShortPixel had 6,130. Squoosh made up 21.9% of all website image optimization tool searches we track, and ShortPixel accounted for 0.99%. These are worldwide searches for English-language branded terms.
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Is ShortPixel or Squoosh more popular in search?
Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Squoosh, ShortPixel. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyPNG | Cloudinary | Squoosh | Imagify | ShortPixel | Kraken.io | EWWW Image Optimizer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 26.9% | 14.8% | 2% | 4.7% | 0.33% | 0.48% |
| Nov 2025 | 49.5% | 31.6% | 14.2% | 1.9% | 2% | 0.27% | 0.46% |
| Dec 2025 | 50.7% | 31% | 13.9% | 1.5% | 2.2% | 0.26% | 0.38% |
| Jan 2026 | 48.3% | 30.5% | 16.7% | 1.5% | 2.5% | 0.26% | 0.37% |
| Feb 2026 | 48% | 29.3% | 16% | 1.5% | 4.5% | 0.25% | 0.43% |
| Mar 2026 | 52.4% | 27.3% | 15% | 1.3% | 3.5% | 0.22% | 0.32% |
| Apr 2026 | 47.6% | 31.9% | 17.5% | 1.3% | 1.2% | 0.22% | 0.31% |
| May 2026 | 48.6% | 31.4% | 17.2% | 1.3% | 1% | 0.18% | 0.31% |
| Jun 2026 | 55.9% | 27.1% | 14.9% | 0.9% | 0.86% | 0.15% | 0.21% |
| Jul 2026 | 66.7% | 20.5% | 11.2% | 0.68% | 0.66% | 0.09% | 0.16% |
| Aug 2026 | 63.8% | 20.7% | 13.9% | 0.69% | 0.64% | 0.14% | 0.2% |
| Sep 2026 | 42.6% | 32.6% | 21.9% | 1.3% | 0.99% | 0.27% | 0.26% |
How has the ShortPixel and Squoosh comparison changed over the last 12 months?
3 findings
- Squoosh was ahead of ShortPixel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ShortPixel’s share of searches among website image optimization tools worldwide moved from 4.7% to 0.99%, and its estimated monthly branded searches moved from 28.9K to 6.1K.
- Across the 12 months ending September 2026, Squoosh’s share of searches among website image optimization tools worldwide moved from 14.8% to 21.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for website image optimization tools worldwide in September 2026?
2 changes
In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%.
Estimated monthly branded searches for ShortPixel worldwide fell 78.8% over 12 measured months, from 28.9K to 6.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ShortPixel’s and Squoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ShortPixel
3 branded search terms
- shortpixel
- shortpixel image compression
- shortpixel image optimizer
Squoosh
1 branded search term
- squoosh
Other head-to-heads among website image optimization tools
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