Sentry vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than Sentry among safe Box brands worldwide. Smart was estimated to have 1.8M branded searches compared to Sentry’s 683K, and held a 43.5% Share of Search versus Sentry’s 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sentry or Smart?
Compare the safe box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Sentry. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | MINI | Sentry | Yale |
|---|---|---|---|---|
| Oct 2025 | 46.8% | 31.2% | 9.6% | 12.4% |
| Nov 2025 | 47.7% | 31.8% | 8.1% | 12.5% |
| Dec 2025 | 47.7% | 31.8% | 8% | 12.5% |
| Jan 2026 | 45.9% | 30.6% | 11.5% | 12% |
| Feb 2026 | 47.9% | 31.9% | 9.8% | 10.4% |
| Mar 2026 | 45.9% | 30.6% | 9.5% | 14% |
| Apr 2026 | 47% | 31.3% | 9.7% | 12% |
| May 2026 | 46% | 30.7% | 11.6% | 11.8% |
| Jun 2026 | 47.8% | 31.9% | 9.9% | 10.5% |
| Jul 2026 | 41.4% | 33.6% | 15.4% | 9.6% |
| Aug 2026 | 40.8% | 27.2% | 22.5% | 9.5% |
| Sep 2026 | 43.5% | 29% | 16.2% | 11.2% |
How has the Sentry and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of Sentry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sentry’s estimated Share of Search among safe Box brands worldwide moved from 9.6% to 16.2%, and its estimated monthly branded searches moved from 376K to 683K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among safe Box brands worldwide moved from 46.8% to 43.5%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for safe Box brands worldwide in September 2026?
2 changes
In September 2026, Smart gained estimated Share of Search among safe Box brands worldwide, from 40.8% to 43.5%.
In September 2026, Sentry lost estimated Share of Search among safe Box brands worldwide, from 22.5% to 16.2%.
Other head-to-heads among safe Box brands
How each brand is measured
Brandwave collects information about searches that people make online using Sentry’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.