MINI vs Yale:Which is searched more?
In September 2026, MINI had more branded searches than Yale among safe Box brands worldwide. MINI was estimated to have 1.2M branded searches compared to Yale’s 473K, and held a 29% Share of Search versus Yale’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MINI or Yale?
Compare the safe box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MINI, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | MINI | Sentry | Yale |
|---|---|---|---|---|
| Oct 2025 | 46.8% | 31.2% | 9.6% | 12.4% |
| Nov 2025 | 47.7% | 31.8% | 8.1% | 12.5% |
| Dec 2025 | 47.7% | 31.8% | 8% | 12.5% |
| Jan 2026 | 45.9% | 30.6% | 11.5% | 12% |
| Feb 2026 | 47.9% | 31.9% | 9.8% | 10.4% |
| Mar 2026 | 45.9% | 30.6% | 9.5% | 14% |
| Apr 2026 | 47% | 31.3% | 9.7% | 12% |
| May 2026 | 46% | 30.7% | 11.6% | 11.8% |
| Jun 2026 | 47.8% | 31.9% | 9.9% | 10.5% |
| Jul 2026 | 41.4% | 33.6% | 15.4% | 9.6% |
| Aug 2026 | 40.8% | 27.2% | 22.5% | 9.5% |
| Sep 2026 | 43.5% | 29% | 16.2% | 11.2% |
How has the MINI and Yale comparison changed over the last 12 months?
3 findings
- MINI was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among safe Box brands worldwide moved from 31.2% to 29%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among safe Box brands worldwide moved from 12.4% to 11.2%, and its estimated monthly branded searches moved from 484K to 473K.
How did search popularity change for safe Box brands worldwide in September 2026?
2 changes
In September 2026, MINI gained estimated Share of Search among safe Box brands worldwide, from 27.2% to 29%.
In September 2026, Yale gained estimated Share of Search among safe Box brands worldwide, from 9.5% to 11.2%.
Other head-to-heads among safe Box brands
How each brand is measured
Brandwave collects information about searches that people make online using MINI’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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