Sainsbury's vs Tillamook:Which is searched more?
In September 2026, Sainsbury's had more branded searches than Tillamook among cream Cheese brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Tillamook’s 90.5K, and held an 84.2% Share of Search versus Tillamook’s 0.83%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sainsbury's or Tillamook?
Compare the cream cheese brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Tillamook. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | MINI | Kraft | Oatly | Tillamook | Bega | Nush | Anchor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 11.4% | 1.5% | 1.5% | 0.21% | 0.14% | 0.11% | 0.06% |
| Nov 2025 | 84.7% | 11.3% | 1.9% | 1.5% | 0.25% | 0.14% | 0.11% | 0.06% |
| Dec 2025 | 87.2% | 9.6% | 1.6% | 1.1% | 0.26% | 0.12% | 0.1% | 0.05% |
| Jan 2026 | 84.9% | 11.3% | 1.5% | 1.5% | 0.31% | 0.14% | 0.14% | 0.08% |
| Feb 2026 | 82.2% | 13.4% | 1.8% | 1.8% | 0.36% | 0.16% | 0.11% | 0.09% |
| Mar 2026 | 84.7% | 11.3% | 1.5% | 1.9% | 0.31% | 0.14% | 0.11% | 0.08% |
| Apr 2026 | 85.2% | 11.4% | 1.3% | 1.5% | 0.31% | 0.14% | 0.14% | 0.08% |
| May 2026 | 85.2% | 11.4% | 1.3% | 1.5% | 0.31% | 0.14% | 0.14% | 0.08% |
| Jun 2026 | 85.2% | 11.4% | 1.3% | 1.5% | 0.31% | 0.14% | 0.11% | 0.06% |
| Jul 2026 | 85.1% | 11.4% | 1.3% | 1.5% | 0.38% | 0.17% | 0.11% | 0.08% |
| Aug 2026 | 84.9% | 11.3% | 1.5% | 1.5% | 0.38% | 0.17% | 0.11% | 0.08% |
| Sep 2026 | 84.2% | 11.2% | 1.9% | 1.5% | 0.83% | 0.17% | 0.11% | 0.07% |
How has the Sainsbury's and Tillamook comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Tillamook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among cream Cheese brands worldwide moved from 85.1% to 84.2%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, Tillamook’s estimated Share of Search among cream Cheese brands worldwide moved from 0.21% to 0.83%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for cream Cheese brands worldwide in September 2026?
2 changes
In September 2026, Sainsbury's lost estimated Share of Search among cream Cheese brands worldwide, from 84.9% to 84.2%.
Estimated monthly branded searches for Tillamook worldwide rose 307.7% over 12 measured months, from 22.2K to 90.5K in September 2026.
Other head-to-heads among cream Cheese brands
How each brand is measured
Brandwave collects information about searches that people make online using Sainsbury's’ and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sainsbury's
1 branded search term
- sainsburys
Tillamook
1 branded search term
- tillamook cheese
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