Ruffles vs Utz:Which is more popular?
In October 2026, Ruffles had more branded searches than Utz among potato chip brands worldwide. Ruffles had about 60,500 branded searches, while Utz had 27,100. Ruffles made up 4% of all potato chip brand searches we track, and Utz accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Ruffles appeared in four of the five answers and Utz in two. Ruffles was mentioned before Utz in every answer that named either.
Who do people search for more?
Ruffles, about 2 searches for every 1 for Utz
Who does AI mention more?
Ruffles, mentioned in 4 of 5 answers, Utz in 2
Who does AI recommend more?
Ruffles, named ahead of Utz in 4 of 4 answers
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruffles was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Utz was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ruffles was listed before Utz in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chips should I buy?”
Asked ChatGPT
“What are the best potato chip brands?”
Asked ChatGPT
“What are the best kettle-cooked chips?”
Searched Google, AI Overview
“potato chips”
Searched Google, AI Overview
“potato chip brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Ruffles or Utz more popular in search?
This chart shows how often people search Google for Ruffles and Utz by name. Each line represents a brand's share of searches for all 11 potato chip brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffles, Utz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Lay's | Kettle | Ruffles | Walkers | Miss Vickie's | Boulder Canyon | Cape Cod | Utz | Herr's | Tyrrells |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.5% | 18.1% | 5.4% | 3.6% | 2.9% | 2.9% | 2% | 1.6% | 1.6% | 1.1% | 1.3% |
| Dec 2025 | 57.5% | 20.6% | 5.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.6% | 1.6% | 1% | 1.6% |
| Jan 2026 | 54.8% | 19.7% | 4.9% | 3.3% | 6% | 2.7% | 2.7% | 2.2% | 1.5% | 0.99% | 1.2% |
| Feb 2026 | 51.8% | 24.6% | 4.7% | 3.1% | 5.7% | 2.5% | 2.1% | 2.1% | 1.4% | 0.93% | 1.1% |
| Mar 2026 | 53.4% | 20.8% | 4.8% | 3.2% | 3.2% | 3.2% | 2.6% | 2.1% | 3.9% | 1.2% | 1.4% |
| Apr 2026 | 56% | 20.8% | 5% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.2% | 1.2% |
| May 2026 | 55.7% | 20.8% | 5% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1% | 1.2% |
| Jun 2026 | 54.2% | 23.1% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% |
| Jul 2026 | 55.5% | 20.7% | 5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.2% | 1% |
| Aug 2026 | 54.9% | 19.7% | 6% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 57.3% | 19.9% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.9% | 1.9% | 1.3% | 1.3% |
| Oct 2026 | 53.8% | 22.3% | 5.9% | 4% | 3.2% | 2.6% | 2.2% | 1.8% | 1.8% | 1.2% | 1.2% |
How has branded search for Ruffles and Utz changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Utz took it in March 2026, Ruffles took it in April 2026.
- Across the 12 months ending October 2026, Ruffles’ share of searches among potato chip brands worldwide moved from 3.6% to 4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending October 2026, Utz’s share of searches among potato chip brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for potato chip brands worldwide in October 2026?
2 changes
In October 2026, Ruffles gained share of searches among potato chip brands worldwide, from 3.4% to 4%.
Estimated monthly branded searches for Utz worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026.
How are Ruffles’ and Utz’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ruffles’ and Utz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among potato chip brands
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