Potato chip brands:Which are most popular?
In October 2026, Pringles was the most searched potato chip brand worldwide, accounting for 53.8% of all searches among the 11 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Kettle showed up in every answer. Kettle was recommended most often, coming first in one out of five responses.
PringlesShare of searches 53.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Lay'sShare of searches 22.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- KettleShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RufflesShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
WalkersShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top potato chip brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kettle appeared every time. Kettle was recommended most often, coming first in one out of five answers. Miss Vickie's was second, and Lay's was third. Walkers, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tyrrells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chips should I buy?”
Asked ChatGPT
“What are the best potato chip brands?”
Asked ChatGPT
“What are the best kettle-cooked chips?”
Searched Google, AI Overview
“potato chips”
Searched Google, AI Overview
“potato chip brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which potato chip brands do people search for most?
This chart shows how often people search Google for each potato chip brand by name. Each line represents a brand's share of searches for all 11 potato chip brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pringles, Lay's, Kettle, Ruffles, Walkers, Miss Vickie's, Boulder Canyon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Lay's | Kettle | Ruffles | Walkers | Miss Vickie's | Boulder Canyon | Cape Cod | Utz | Herr's | Tyrrells |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.5% | 18.1% | 5.4% | 3.6% | 2.9% | 2.9% | 2% | 1.6% | 1.6% | 1.1% | 1.3% |
| Dec 2025 | 57.5% | 20.6% | 5.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.6% | 1.6% | 1% | 1.6% |
| Jan 2026 | 54.8% | 19.7% | 4.9% | 3.3% | 6% | 2.7% | 2.7% | 2.2% | 1.5% | 0.99% | 1.2% |
| Feb 2026 | 51.8% | 24.6% | 4.7% | 3.1% | 5.7% | 2.5% | 2.1% | 2.1% | 1.4% | 0.93% | 1.1% |
| Mar 2026 | 53.4% | 20.8% | 4.8% | 3.2% | 3.2% | 3.2% | 2.6% | 2.1% | 3.9% | 1.2% | 1.4% |
| Apr 2026 | 56% | 20.8% | 5% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.2% | 1.2% |
| May 2026 | 55.7% | 20.8% | 5% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1% | 1.2% |
| Jun 2026 | 54.2% | 23.1% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% |
| Jul 2026 | 55.5% | 20.7% | 5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.2% | 1% |
| Aug 2026 | 54.9% | 19.7% | 6% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 57.3% | 19.9% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.9% | 1.9% | 1.3% | 1.3% |
| Oct 2026 | 53.8% | 22.3% | 5.9% | 4% | 3.2% | 2.6% | 2.2% | 1.8% | 1.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 823K | 0% | -3.4 points | |
| 2, held 2nd | 22.3% | 342K | +19.2% | +2.4 points | |
| 3, held 3rd | 5.9% | 90.5K | +22.3% | +0.8 points | |
| 4, held 4th | 4% | 60.5K | +22.2% | +0.5 points | |
| 5, moved from 6th to 5th | 3.2% | 49.5K | +22.2% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 40.5K | 0% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.2% | 33.1K | 0% | -0.1 points | |
| 8, held 8th | 1.8% | 27.1K | 0% | -0.1 points | |
| 9, held 9th | 1.8% | 27.1K | 0% | -0.1 points | |
| 10, held 10th | 1.2% | 18.1K | 0% | -0.1 points | |
| 11, held 11th | 1.2% | 18.1K | 0% | -0.1 points |
1.
Pringles53.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.4 points.
2.
Lay's22.3%
Held 2nd. 342K estimated branded searches, +19.2% vs prior month. Share +2.4 points.
3.Kettle
5.9%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4.
Ruffles4%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
Walkers3.2%
Moved from 6th to 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
2.6%
Moved from 5th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.2%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Cape Cod1.8%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Utz1.8%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Herr's1.2%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Tyrrells1.2%
Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among potato chip brands worldwide?
11 brands
In October 2026, Pringles was the most searched among potato chip brands worldwide, with an estimated 823K branded searches, 53.8% of all searches for the 11 tracked by the Brandwave Brand Demand Index. Lay's is in 2nd place, 31.5 percentage points behind at 22.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Pringles | 59.5% → 53.8% | 59.5%Nov 2025 | 51.8%Feb 2026 | 1st |
| Lay's | 18.1% → 22.3% | 24.6%Feb 2026 | 18.1%Nov 2025 | 2nd |
| Kettle | 5.4% → 5.9% | 6%Aug 2026 | 4.7%Feb 2026 | 3rd |
| Ruffles | 3.6% → 4% | 4%Oct 2026 | 3.1%Feb 2026 | 4th |
| Walkers | 2.9% → 3.2% | 6%Jan 2026 | 2.7%Aug 2026 | 6th → 5th |
| Miss Vickie's | 2.9% → 2.6% | 3.3%Aug 2026 | 2.5%Feb 2026 | 5th → 6th |
| Boulder Canyon | 2% → 2.2% | 3.3%Aug 2026 | 1.9%Dec 2025 | 7th |
| Cape Cod | 1.6% → 1.8% | 2.3%Apr 2026 | 1.6%Dec 2025 | 8th |
| Utz | 1.6% → 1.8% | 3.9%Mar 2026 | 1.4%Feb 2026 | 9th |
| Herr's | 1.1% → 1.2% | 1.3%Sep 2026 | 0.93%Feb 2026 | 11th → 10th |
| Tyrrells | 1.3% → 1.2% | 1.6%Dec 2025 | 0.98%Jun 2026 | 10th → 11th |
Each finding as a sentence
- Across the 12 months ending October 2026, Pringles’ share of searches among potato chip brands worldwide decreased from 59.5% to 53.8%.
- Across the 12 months ending October 2026, Lay's’ share of searches among potato chip brands worldwide increased from 18.1% to 22.3%.
- Across the 12 months ending October 2026, Kettle’s share of searches among potato chip brands worldwide increased from 5.4% to 5.9%.
- Across the 12 months ending October 2026, Pringles’ share of searches among potato chip brands worldwide peaked at 59.5% in November 2025 and was lowest at 51.8% in February 2026.
- Across the 12 months ending October 2026, Lay's’ share of searches among potato chip brands worldwide peaked at 24.6% in February 2026 and was lowest at 18.1% in November 2025.
- Across the 12 months ending October 2026, Kettle’s share of searches among potato chip brands worldwide peaked at 6% in August 2026 and was lowest at 4.7% in February 2026.
- Across the 12 months ending October 2026, Walkers’ share of searches among potato chip brands worldwide peaked at 6% in January 2026 and was lowest at 2.7% in August 2026.
- Across the 12 months ending October 2026, Boulder Canyon’s share of searches among potato chip brands worldwide peaked at 3.3% in August 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending October 2026, Utz’s share of searches among potato chip brands worldwide peaked at 3.9% in March 2026 and was lowest at 1.4% in February 2026.
- Across the 12 months ending October 2026, Walkers rose from 6th to 5th among potato chip brands worldwide.
- Across the 12 months ending October 2026, Miss Vickie's fell from 5th to 6th among potato chip brands worldwide.
- Across the 12 months ending October 2026, Herr's rose from 11th to 10th among potato chip brands worldwide.
- Across the 12 months ending October 2026, Tyrrells fell from 10th to 11th among potato chip brands worldwide.
- Across the 12 months ending October 2026, Ruffles, Boulder Canyon, Cape Cod and Utz held steady: their share of searches among potato chip brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for potato chip brands worldwide in October 2026?
8 changes
In October 2026, Lay's gained share of searches among potato chip brands worldwide, from 19.9% to 22.3%.
In October 2026, Kettle gained share of searches among potato chip brands worldwide, from 5.1% to 5.9%.
In October 2026, Ruffles gained share of searches among potato chip brands worldwide, from 3.4% to 4%.
In October 2026, Pringles lost share of searches among potato chip brands worldwide, from 57.3% to 53.8%.
In October 2026, Walkers rose from 6th to 5th among potato chip brands worldwide.
In October 2026, Miss Vickie's fell from 5th to 6th among potato chip brands worldwide.
Estimated monthly branded searches for Herr's worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026.
Estimated monthly branded searches for Boulder Canyon worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.
How are branded searches counted for potato chip brands?
12 search terms
Each brand's share of searches among potato chip brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Pringles
1 branded search term
- pringles
Lay's
2 branded search terms
- lays chips
- lays potato chips
Kettle
1 branded search term
- kettle chips
Ruffles
1 branded search term
- ruffles chips
Walkers
1 branded search term
- walkers crisps
Miss Vickie's
1 branded search term
- miss vickies
Boulder Canyon
1 branded search term
- boulder canyon chips
Cape Cod
1 branded search term
- cape cod chips
Utz
1 branded search term
- utz chips
Herr's
1 branded search term
- herrs chips
Tyrrells
1 branded search term
- tyrrells
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