Lay's vs Ruffles:Which is more popular?
In October 2026, Lay's had more branded searches than Ruffles among potato chip brands worldwide. Lay's had about 342,000 branded searches, while Ruffles had 60,500. Lay's made up 22.3% of all potato chip brand searches we track, and Ruffles accounted for 4%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Lay's and Ruffles each appeared in four of the five answers. Lay's was mentioned before Ruffles in three out of four answers that named either.
Who do people search for more?
Lay's, about 6 searches for every 1 for Ruffles
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Lay's, named ahead of Ruffles in 3 of 4 answers
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lay's and Ruffles were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lay's was listed before Ruffles in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chips should I buy?”
Asked ChatGPT
“What are the best potato chip brands?”
Asked ChatGPT
“What are the best kettle-cooked chips?”
Searched Google, AI Overview
“potato chips”
Searched Google, AI Overview
“potato chip brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Lay's or Ruffles more popular in search?
This chart shows how often people search Google for Lay's and Ruffles by name. Each line represents a brand's share of searches for all 11 potato chip brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lay's, Ruffles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Lay's | Kettle | Ruffles | Walkers | Miss Vickie's | Boulder Canyon | Cape Cod | Utz | Herr's | Tyrrells |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.5% | 18.1% | 5.4% | 3.6% | 2.9% | 2.9% | 2% | 1.6% | 1.6% | 1.1% | 1.3% |
| Dec 2025 | 57.5% | 20.6% | 5.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.6% | 1.6% | 1% | 1.6% |
| Jan 2026 | 54.8% | 19.7% | 4.9% | 3.3% | 6% | 2.7% | 2.7% | 2.2% | 1.5% | 0.99% | 1.2% |
| Feb 2026 | 51.8% | 24.6% | 4.7% | 3.1% | 5.7% | 2.5% | 2.1% | 2.1% | 1.4% | 0.93% | 1.1% |
| Mar 2026 | 53.4% | 20.8% | 4.8% | 3.2% | 3.2% | 3.2% | 2.6% | 2.1% | 3.9% | 1.2% | 1.4% |
| Apr 2026 | 56% | 20.8% | 5% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.2% | 1.2% |
| May 2026 | 55.7% | 20.8% | 5% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1% | 1.2% |
| Jun 2026 | 54.2% | 23.1% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% |
| Jul 2026 | 55.5% | 20.7% | 5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.2% | 1% |
| Aug 2026 | 54.9% | 19.7% | 6% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 57.3% | 19.9% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.9% | 1.9% | 1.3% | 1.3% |
| Oct 2026 | 53.8% | 22.3% | 5.9% | 4% | 3.2% | 2.6% | 2.2% | 1.8% | 1.8% | 1.2% | 1.2% |
How has branded search for Lay's and Ruffles changed worldwide over the last 12 months?
3 findings
- Lay's was ahead of Ruffles in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lay's’ share of searches among potato chip brands worldwide moved from 18.1% to 22.3%, and its estimated monthly branded searches moved from 251K to 342K.
- Across the 12 months ending October 2026, Ruffles’ share of searches among potato chip brands worldwide moved from 3.6% to 4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for potato chip brands worldwide in October 2026?
2 changes
In October 2026, Lay's gained share of searches among potato chip brands worldwide, from 19.9% to 22.3%.
In October 2026, Ruffles gained share of searches among potato chip brands worldwide, from 3.4% to 4%.
How are Lay's’ and Ruffles’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lay's’ and Ruffles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among potato chip brands
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