Rotary vs Spline:Which is searched more?
In September 2026, Rotary had more branded searches than Spline among broach Cutter brands worldwide. Rotary was estimated to have 165K branded searches compared to Spline’s 110K, and held a 30.3% Share of Search versus Spline’s 20.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rotary or Spline?
Compare the broach cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rotary, Spline. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Rotary | Spline | Square |
|---|---|---|---|---|
| Oct 2025 | 34.2% | 27.5% | 22.5% | 15.8% |
| Nov 2025 | 30.3% | 29.5% | 24.1% | 16.1% |
| Dec 2025 | 30.8% | 30% | 24.5% | 14.7% |
| Jan 2026 | 29.7% | 28.9% | 23.6% | 17.8% |
| Feb 2026 | 25.2% | 29.8% | 24.4% | 20.5% |
| Mar 2026 | 26.5% | 25.8% | 25.8% | 22% |
| Apr 2026 | 26.1% | 25.4% | 25.4% | 23% |
| May 2026 | 26.1% | 25.4% | 20.8% | 27.8% |
| Jun 2026 | 24.3% | 28.9% | 19.4% | 27.4% |
| Jul 2026 | 26.9% | 26.4% | 21.6% | 25.1% |
| Aug 2026 | 33.4% | 26.9% | 17.9% | 21.7% |
| Sep 2026 | 30.9% | 30.3% | 20.2% | 18.7% |
How has the Rotary and Spline comparison changed over the last 12 months?
3 findings
- Rotary was ahead of Spline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rotary’s estimated Share of Search among broach Cutter brands worldwide moved from 27.5% to 30.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Spline’s estimated Share of Search among broach Cutter brands worldwide moved from 22.5% to 20.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for broach Cutter brands worldwide in September 2026?
2 changes
In September 2026, Spline overtook Square to rank 3rd among broach Cutter brands worldwide, with 20.2% estimated Share of Search.
In September 2026, Rotary gained estimated Share of Search among broach Cutter brands worldwide, from 26.9% to 30.3%.
Other head-to-heads among broach Cutter brands
How each brand is measured
Brandwave collects information about searches that people make online using Rotary’s and Spline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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