Brandwave

RoomRaccoon vs Smoobu:Which is more popular?

In September 2026, Smoobu had more branded searches than RoomRaccoon among hospitality property management software worldwide. Smoobu had about 33,100 branded searches, while RoomRaccoon had 8,120. Smoobu made up 12.2% of all hospitality property management software searches we track, and RoomRaccoon accounted for 3%. When we asked ChatGPT and Google AI Overviews about hospitality property management software, RoomRaccoon appeared in two of the five answers and Smoobu in none.

Among hospitality property management software worldwide in September 2026

Who do people search for more?

Smoobu, about 4 searches for every 1 for RoomRaccoon

Smoobu 33.1K searchesRoomRaccoon 8.1K searches

Who does AI mention more?

RoomRaccoon, mentioned in 2 of 5 answers, Smoobu in 0

RoomRaccoon in 2 of 5Smoobu in 0 of 5

Who does AI recommend more?

RoomRaccoon, the only one of the two named

RoomRaccoon first in 2Smoobu never named

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Top hospitality property management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RoomRaccoon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smoobu did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudbeds1st
  2. Mews2nd
  3. Little Hotelier3rd
  4. Guesty4th
  5. RoomRaccoon5th
  6. Lodgify–
  7. Hostaway–
  8. Smoobu–
  9. Beds24–
  10. Travelnest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudbeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Hotelier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guesty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoomRaccoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodgify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hostaway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smoobu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Travelnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hospitality property management software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is RoomRaccoon or Smoobu more popular in search?

This chart shows how often people search Google for RoomRaccoon and Smoobu by name. Each line represents a brand's share of searches for all ten hospitality property management software we track, month by month, from English-language searches worldwide.

RoomRaccoon and Smoobu among hospitality property management software worldwide, by month

Share of searches by month for Smoobu, RoomRaccoon. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudbedsGuestyLodgifyHostawaySmoobuBeds24Little HotelierRoomRaccoonTravelnestMews
Oct 202518.6%15.2%15.2%12.4%12.4%8.3%10.2%4.6%3%0.12%
Nov 202518.6%15.2%18.6%10.2%12.5%8.4%10.2%3.7%2.5%0.1%
Dec 202519.8%16.2%16.2%10.9%10.9%8.9%10.9%4%2.2%0.1%
Jan 202617.9%14.6%17.9%12%12%9.8%9.8%3.6%2.4%0.17%
Feb 202619%15.5%15.5%12.7%12.7%8.5%10.4%3.1%2.5%0.12%
Mar 202616.8%16.8%16.8%11.2%13.7%9.2%9.2%3.4%2.7%0.13%
Apr 202616.7%16.7%16.7%11.2%13.7%9.1%9.1%3.4%3.3%0.13%
May 202616.4%16.4%16.4%13.4%13.4%9%9%2.7%3.3%0.11%
Jun 202617.3%17.3%14.2%11.6%14.2%9.5%9.5%2.8%3.5%0.11%
Jul 202617.2%17.2%14.1%11.5%14.1%9.4%9.4%3.5%3.4%0.11%
Aug 202618%18%14.7%12%12%9.9%8.1%3.6%3.6%0.09%
Sep 202618.2%18.2%14.9%12.2%12.2%10%8.2%3%3%0.12%

How has the RoomRaccoon and Smoobu comparison changed over the last 12 months?

3 findings

How did search popularity change for hospitality property management software worldwide in September 2026?

1 change
  1. In September 2026, RoomRaccoon lost share of searches among hospitality property management software worldwide, from 3.6% to 3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using RoomRaccoon’s and Smoobu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RoomRaccoon

2 branded search terms

  • roomraccoon
  • roomraccoon pms

Smoobu

2 branded search terms

  • smoobu
  • smoobu software

How the Brand Demand Index is measured

Other head-to-heads among hospitality property management software

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