Rock in Rio vs Ultra Music Festival:Which is more popular by branded search?
In August 2026, Rock in Rio had more branded searches than Ultra Music Festival among international music and arts festivals worldwide. Rock in Rio was estimated to have 374K branded searches compared to Ultra Music Festival’s 47.9K, and held a 9.8% Share of Search versus Ultra Music Festival’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Rock in Rio or Ultra Music Festival?
A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rock in Rio, Ultra Music Festival. The figures are in the table below the chart.
View monthly share of search table
| Month | Lollapalooza | Burning Man | Electric Daisy Carnival | Coachella | Rock in Rio | Sziget Festival | Glastonbury Festival | Tomorrowland | Primavera Sound | Ultra Music Festival | Roskilde Festival |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 9.5% | 20.5% | 14.8% | 2.2% | 2.7% | 7.8% | 17.2% | 4.3% | 2.7% | 1.3% |
| Nov 2025 | 12.9% | 10.9% | 31.1% | 13.4% | 7.6% | 2.6% | 8.5% | 4.2% | 3.7% | 3.2% | 1.8% |
| Dec 2025 | 15.3% | 12.2% | 18% | 15.2% | 12.5% | 4% | 8.9% | 4.7% | 3.4% | 4.2% | 1.6% |
| Jan 2026 | 22.5% | 7.9% | 20.2% | 12.5% | 4.6% | 2.3% | 6.4% | 15.8% | 2.7% | 3.2% | 1.9% |
| Feb 2026 | 16.8% | 9.1% | 22.8% | 15.2% | 8% | 3.1% | 6.3% | 9.6% | 3.1% | 3.8% | 2.3% |
| Mar 2026 | 38.2% | 5.6% | 9.7% | 16% | 4.7% | 1.9% | 4.2% | 8.4% | 3% | 6.7% | 1.6% |
| Apr 2026 | 5.8% | 4.3% | 5.5% | 74.4% | 2% | 0.84% | 2.3% | 1.6% | 1.4% | 1% | 0.84% |
| May 2026 | 10.9% | 6.9% | 29% | 21.7% | 8.4% | 2.4% | 6.6% | 3.4% | 6.6% | 1.3% | 2.9% |
| Jun 2026 | 10.5% | 7.7% | 11.3% | 16.3% | 20.4% | 2.9% | 7.4% | 3.6% | 11.6% | 1% | 7.3% |
| Jul 2026 | 29.6% | 13.8% | 11.9% | 11.6% | 4.4% | 4.6% | 7.8% | 7.5% | 2.1% | 1.6% | 5.2% |
| Aug 2026 | 19.7% | 17.3% | 12.7% | 11.8% | 9.8% | 9.6% | 9.4% | 5.8% | 1.7% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Rock in Rio and Ultra Music Festival comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Rock in Rio took it in November 2025, Ultra Music Festival took it in March 2026, Rock in Rio took it in April 2026.
- Across the 11 months ending August 2026, Rock in Rio’s estimated Share of Search among international music and arts festivals worldwide moved from 2.2% to 9.8%, and its estimated monthly branded searches moved from 69.9K to 374K.
- Across the 11 months ending August 2026, Ultra Music Festival’s estimated Share of Search among international music and arts festivals worldwide moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 82.6K to 47.9K.
How did search popularity change for international music and arts festivals worldwide in August 2026?
2 changes
In August 2026, Rock in Rio overtook Roskilde Festival to rank 5th among international music and arts festivals worldwide, at 9.8%.
In August 2026, Ultra Music Festival rose from 11th to 10th among international music and arts festivals worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Rock in Rio’s and Ultra Music Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rock in Rio
7 branded search terms
- rock in rio
- rock in rio brasil
- rock in rio brazil
- rock in rio lisboa
- rock in rio lisbon
- rock in rio portugal
- rockinrio
Ultra Music Festival
4 branded search terms
- ultra festival
- ultra miami
- ultra music festival
- ultramiami
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