Roboflow vs Snorkel:Which is more popular?
In September 2026, Roboflow had more branded searches than Snorkel among data labelling platforms worldwide. Roboflow had about 135,000 branded searches, while Snorkel had 33,100. Roboflow made up 9.6% of all data labelling platform searches we track, and Snorkel accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about data labelling platforms, Roboflow appeared in four of the five answers and Snorkel in none.
Who do people search for more?
Roboflow, about 4 searches for every 1 for Snorkel
Who does AI mention more?
Roboflow, mentioned in 4 of 5 answers, Snorkel in 0
Who does AI recommend more?
Roboflow, the only one of the two named
Follow Roboflow vs Snorkel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top data labelling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roboflow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Snorkel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Label Studio1st
Labelbox2nd
CVAT3rd
SuperAnnotate4th
Encord5th- Roboflow6th
Scale AI7th
Appen8th
Snorkel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CVAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Label Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Labelbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roboflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scale AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Encord2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SuperAnnotate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snorkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data labelling platforms
5 answers
Asked ChatGPT
“Which data labelling platform should I use?”
Asked ChatGPT
“What are the best data labelling platforms?”
Asked ChatGPT
“What's the best data labelling platform for training data?”
Searched Google, AI Overview
“data labelling platforms”
Searched Google, AI Overview
“data annotation tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Roboflow or Snorkel more popular in search?
This chart shows how often people search Google for Roboflow and Snorkel by name. Each line represents a brand's share of searches for all nine data labelling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Roboflow, Snorkel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Appen | Roboflow | Scale AI | CVAT | Snorkel | Label Studio | Labelbox | Encord | SuperAnnotate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 9.8% | 9.8% | 2.4% | 0.72% | 2% | 1.3% | 0.59% | 0.59% |
| Nov 2025 | 74% | 10% | 8.2% | 2.5% | 0.73% | 2% | 1.3% | 0.49% | 0.73% |
| Dec 2025 | 70.5% | 11.6% | 9.5% | 2.9% | 0.7% | 1.9% | 1.6% | 0.47% | 0.85% |
| Jan 2026 | 73.8% | 10% | 8.2% | 2.5% | 0.9% | 1.6% | 1.6% | 0.49% | 0.9% |
| Feb 2026 | 71% | 11.7% | 7.8% | 2.3% | 1.6% | 1.9% | 1.9% | 0.7% | 1.1% |
| Mar 2026 | 73.1% | 9.9% | 8.1% | 2.4% | 1.1% | 2% | 1.6% | 0.72% | 1.1% |
| Apr 2026 | 71.5% | 11.8% | 7.9% | 2.4% | 1.1% | 1.9% | 1.6% | 0.58% | 1.3% |
| May 2026 | 72.4% | 9.8% | 9.8% | 2.4% | 1.1% | 1.6% | 1.3% | 0.59% | 1.1% |
| Jun 2026 | 69.5% | 11.5% | 9.4% | 2.8% | 1.3% | 1.9% | 1.5% | 0.84% | 1.3% |
| Jul 2026 | 72.1% | 9.7% | 7.9% | 2.9% | 1.6% | 2% | 1.3% | 0.87% | 1.6% |
| Aug 2026 | 72.4% | 9.8% | 8% | 2.4% | 2.4% | 1.6% | 1.3% | 0.88% | 1.3% |
| Sep 2026 | 70.7% | 9.6% | 9.6% | 2.3% | 2.3% | 1.6% | 1.6% | 1.3% | 1% |
How has the Roboflow and Snorkel comparison changed over the last 12 months?
3 findings
- Roboflow was ahead of Snorkel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roboflow’s share of searches among data labelling platforms worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Snorkel’s share of searches among data labelling platforms worldwide moved from 0.72% to 2.3%, and its estimated monthly branded searches moved from 12.1K to 33.1K.
How did search popularity change for data labelling platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Roboflow’s and Snorkel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data labelling platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.