RetailNext vs SafeGraph:Which is more popular?
In September 2026, RetailNext had more branded searches than SafeGraph among foot traffic analytics platforms worldwide. RetailNext had about 3,600 branded searches, while SafeGraph had 1,000. RetailNext made up 2.8% of all foot traffic analytics platform searches we track, and SafeGraph accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about foot traffic analytics platforms, RetailNext appeared in two of the five answers and SafeGraph in one. RetailNext was mentioned before SafeGraph in two out of three answers that named either.
Who do people search for more?
RetailNext, about 4 searches for every 1 for SafeGraph
Who does AI mention more?
RetailNext, mentioned in 2 of 5 answers, SafeGraph in 1
Who does AI recommend more?
RetailNext, named ahead of SafeGraph in 2 of 3 answers
Follow RetailNext vs SafeGraph and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top foot traffic analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RetailNext was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SafeGraph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RetailNext was listed before SafeGraph in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Placer.ai1st
Unacast2nd
CARTO3rd- RetailNext3rd
Foursquare5th
SafeGraph6th
Advan7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Placer.ai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unacast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foursquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARTO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RetailNext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SafeGraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Advan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about foot traffic analytics platforms
5 answers
Asked ChatGPT
“Which foot traffic analytics platform should I use?”
Asked ChatGPT
“What are the best foot traffic analytics platforms?”
Asked ChatGPT
“What's the best foot traffic analytics platform for store visits?”
Searched Google, AI Overview
“location analytics platform”
Searched Google, AI Overview
“foot traffic analytics platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is RetailNext or SafeGraph more popular in search?
This chart shows how often people search Google for RetailNext and SafeGraph by name. Each line represents a brand's share of searches for all seven foot traffic analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for RetailNext, SafeGraph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Foursquare | CARTO | Placer.ai | RetailNext | SafeGraph | Unacast | Advan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 28.5% | 12.8% | 3.1% | 2.1% | 1.1% | 0.22% |
| Nov 2025 | 53.8% | 29.5% | 10.8% | 3.2% | 1.7% | 0.89% | 0.15% |
| Dec 2025 | 58.7% | 26.3% | 9.6% | 2.8% | 1.6% | 0.85% | 0.2% |
| Jan 2026 | 53.8% | 29.4% | 10.8% | 3.2% | 1.7% | 0.89% | 0.23% |
| Feb 2026 | 62% | 22.7% | 10.1% | 2.4% | 1.6% | 0.84% | 0.22% |
| Mar 2026 | 66.8% | 20.1% | 9% | 2.2% | 1.2% | 0.61% | 0.19% |
| Apr 2026 | 59.1% | 26.4% | 9.7% | 2.3% | 1.5% | 0.7% | 0.26% |
| May 2026 | 59.3% | 26.5% | 9.7% | 2.3% | 1.3% | 0.7% | 0.21% |
| Jun 2026 | 57.3% | 25.7% | 11.5% | 2.7% | 1.8% | 0.83% | 0.25% |
| Jul 2026 | 49.5% | 33.1% | 12.1% | 2.9% | 1.3% | 0.88% | 0.32% |
| Aug 2026 | 46.8% | 38.3% | 9.4% | 3.4% | 0.95% | 0.83% | 0.37% |
| Sep 2026 | 56.7% | 31% | 7.6% | 2.8% | 0.77% | 0.77% | 0.37% |
How has the RetailNext and SafeGraph comparison changed over the last 12 months?
3 findings
- RetailNext was ahead of SafeGraph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RetailNext’s share of searches among foot traffic analytics platforms worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, SafeGraph’s share of searches among foot traffic analytics platforms worldwide moved from 2.1% to 0.77%, and its estimated monthly branded searches moved from 2.4K to 1K.
How did search popularity change for foot traffic analytics platforms worldwide in September 2026?
2 changes
In September 2026, RetailNext lost share of searches among foot traffic analytics platforms worldwide, from 3.4% to 2.8%.
SafeGraph’s share of searches among foot traffic analytics platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.77% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using RetailNext’s and SafeGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RetailNext
1 branded search term
- retailnext
SafeGraph
1 branded search term
- safegraph
Other head-to-heads among foot traffic analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.