Rentokil vs Victor:Which is searched more?
In September 2026, Rentokil had more branded searches than Victor among rat Poison brands worldwide. Rentokil was estimated to have 135K branded searches compared to Victor’s 14.8K, and held a 1.9% Share of Search versus Victor’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rentokil or Victor?
Compare the rat poison brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, Victor. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Jaguar | Rentokil | Blue | Victor |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 48.7% | 1.3% | 1.1% | 0.18% |
| Nov 2025 | 53.5% | 43.8% | 1.2% | 1.4% | 0.19% |
| Dec 2025 | 58.5% | 39.1% | 1.1% | 1.3% | 0.14% |
| Jan 2026 | 53.5% | 43.8% | 1.2% | 1.4% | 0.16% |
| Feb 2026 | 62.3% | 34.1% | 1.7% | 1.7% | 0.18% |
| Mar 2026 | 62.3% | 34.1% | 1.7% | 1.7% | 0.23% |
| Apr 2026 | 62.5% | 34.2% | 1.7% | 1.4% | 0.23% |
| May 2026 | 53.1% | 43.5% | 1.7% | 1.4% | 0.23% |
| Jun 2026 | 57.5% | 38.4% | 2.3% | 1.5% | 0.21% |
| Jul 2026 | 61.7% | 33.7% | 2.5% | 1.9% | 0.22% |
| Aug 2026 | 57.3% | 38.3% | 2.3% | 1.9% | 0.25% |
| Sep 2026 | 57.9% | 38.8% | 1.9% | 1.3% | 0.21% |
How has the Rentokil and Victor comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of Victor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rentokil’s estimated Share of Search among rat Poison brands worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Victor’s estimated Share of Search among rat Poison brands worldwide moved from 0.18% to 0.21%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for rat Poison brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Victor worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Other head-to-heads among rat Poison brands
How each brand is measured
Brandwave collects information about searches that people make online using Rentokil’s and Victor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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