Brandwave

How popular isVictor in search?

In September 2026, there were an estimated 14.8K branded searches for Victor worldwide which is down 18.2% over the last 12 months. Victor holds 1.4% estimated Share of Search among badminton brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yonex34.9%
  2. Carlton28.6%
  3. Li-Ning19.1%
  4. Babolat15.7%
  5. Victor1.4%
  6. Ashaway0.34%
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Where does Victor compete?

Victor is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton brands5th of 61.4%Shown below
Badminton shuttles5th of 61.4%Show ranking
Badminton rackets5th of 61.4%Show ranking

Which badminton brands compete with Victor?

Victor against badminton brands worldwide, by month

Share of Search by month for Yonex, Carlton, Li-Ning, Babolat, Victor. The figures are in the table below the chart.

View monthly share of search table
MonthYonexCarltonLi-NingBabolatVictorAshaway
Oct 202544.2%24.2%13.3%16.2%1.8%0.43%
Nov 202538.1%25.5%17.1%17.1%1.9%0.46%
Dec 202544.3%24.2%16.3%13.3%1.5%0.43%
Jan 202645%20.1%16.5%16.5%1.5%0.44%
Feb 202644.5%24.3%13.3%16.3%1.2%0.36%
Mar 202636.2%29.6%16.2%16.2%1.5%0.35%
Apr 202636.2%29.6%16.2%16.2%1.5%0.35%
May 202636.2%29.6%16.2%16.2%1.5%0.35%
Jun 202624.2%19.8%44.2%10.8%0.79%0.24%
Jul 202636.1%29.5%19.7%13.2%1.2%0.35%
Aug 202633.7%33.7%18.4%12.4%1.4%0.33%
Sep 202634.9%28.6%19.1%15.7%1.4%0.34%

  1. 1.Yonex

    34.9%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Carlton

    28.6%

    Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -5.2 points.

  3. 3.Li-Ning

    19.1%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Babolat

    15.7%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  5. 5.Victor

    1.4%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ashaway

    0.34%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Victor and its closest rivals

Every comparison with Victor

How has branded search demand for Victor changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Victor worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Victor’s estimated Share of Search among badminton brands worldwide peaked at 1.9% in November 2025 and was lowest at 0.79% in June 2026.

How did search popularity change for badminton brands worldwide in September 2026?

  1. In September 2026, Yonex overtook Carlton to become the leader among badminton brands worldwide, with 34.9% estimated Share of Search.

  2. In September 2026, Babolat gained estimated Share of Search among badminton brands worldwide, from 12.4% to 15.7%.

  3. In September 2026, Li-Ning gained estimated Share of Search among badminton brands worldwide, from 18.4% to 19.1%.

  4. In September 2026, Carlton lost estimated Share of Search among badminton brands worldwide, from 33.7% to 28.6%.

  5. Victor’s estimated Share of Search among badminton brands worldwide has gained ground for 3 months in a row, from 0.79% to 1.4% in September 2026.

  6. Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How is Victor measured?

Brandwave collects information about searches that people make online using Victor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • victor badminton

Do you work for Victor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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