Reform Fitness vs SO Fitness:Which is searched more?
In September 2026, Reform Fitness had more branded searches than SO Fitness among pilates studio chains worldwide. Reform Fitness was estimated to have 9.9K branded searches compared to SO Fitness’ 1.9K, and held a 33.6% Share of Search versus SO Fitness’ 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Reform Fitness or SO Fitness?
Compare the pilates studio chains people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reform Fitness, SO Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Body in Motion | Reform Fitness | Aligne Studio | SO Fitness |
|---|---|---|---|---|
| Oct 2025 | 48% | 39.3% | 5.2% | 7.5% |
| Nov 2025 | 47.5% | 38.8% | 6.3% | 7.5% |
| Dec 2025 | 48.6% | 39.8% | 5.2% | 6.4% |
| Jan 2026 | 46% | 37.6% | 7.2% | 9.1% |
| Feb 2026 | 46.5% | 38.1% | 6.2% | 9.2% |
| Mar 2026 | 46% | 37.6% | 7.2% | 9.1% |
| Apr 2026 | 46% | 37.6% | 9.1% | 7.2% |
| May 2026 | 45.1% | 36.9% | 10.8% | 7.1% |
| Jun 2026 | 54% | 29.6% | 10.7% | 5.7% |
| Jul 2026 | 50.2% | 33.6% | 9.8% | 6.4% |
| Aug 2026 | 50.2% | 33.6% | 9.8% | 6.4% |
| Sep 2026 | 50.2% | 33.6% | 9.8% | 6.4% |
How has the Reform Fitness and SO Fitness comparison changed over the last 12 months?
3 findings
- Reform Fitness was ahead of SO Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reform Fitness’ estimated Share of Search among pilates studio chains worldwide moved from 39.3% to 33.6%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, SO Fitness’ estimated Share of Search among pilates studio chains worldwide moved from 7.5% to 6.4%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for pilates studio chains worldwide in September 2026?
0 changes
Neither Reform Fitness nor SO Fitness moved beyond provider rounding among pilates studio chains in September 2026.
Other head-to-heads among pilates studio chains
How each brand is measured
Brandwave collects information about searches that people make online using Reform Fitness’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reform Fitness
1 branded search term
- reform fitness
SO Fitness
1 branded search term
- so fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.