Brandwave

How popular isReform Fitness in search?

In September 2026, there were an estimated 9.9K branded searches for Reform Fitness worldwide which held steady over the last 12 months. Reform Fitness holds 33.6% estimated Share of Search among pilates studio chains worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Body in Motion50.2%
  2. Reform Fitness33.6%
  3. Aligne Studio9.8%
  4. SO Fitness6.4%
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Which pilates studio chains compete with Reform Fitness?

Reform Fitness against pilates studio chains worldwide, by month

Share of Search by month for Body in Motion, Reform Fitness, Aligne Studio, SO Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthBody in MotionReform FitnessAligne StudioSO Fitness
Oct 202548%39.3%5.2%7.5%
Nov 202547.5%38.8%6.3%7.5%
Dec 202548.6%39.8%5.2%6.4%
Jan 202646%37.6%7.2%9.1%
Feb 202646.5%38.1%6.2%9.2%
Mar 202646%37.6%7.2%9.1%
Apr 202646%37.6%9.1%7.2%
May 202645.1%36.9%10.8%7.1%
Jun 202654%29.6%10.7%5.7%
Jul 202650.2%33.6%9.8%6.4%
Aug 202650.2%33.6%9.8%6.4%
Sep 202650.2%33.6%9.8%6.4%
  1. Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Reform Fitness and its closest rivals

How has branded search demand for Reform Fitness changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Reform Fitness worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Reform Fitness’ estimated Share of Search among pilates studio chains worldwide decreased from 39.3% to 33.6%.
  • Across the 12 months ending September 2026, Reform Fitness’ estimated Share of Search among pilates studio chains worldwide peaked at 39.8% in December 2025 and was lowest at 29.6% in June 2026.

How did search popularity change for pilates studio chains worldwide in September 2026?

  1. Estimated monthly branded searches for Aligne Studio worldwide rose 123.1% over 12 measured months, from 1.3K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Body in Motion worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How is Reform Fitness measured?

Brandwave collects information about searches that people make online using Reform Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reform fitness

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How the Brand Demand Index is measured

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Is Reform Fitness your brand?

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