Pilates studio chains:Which are searched most?
In September 2026, Body in Motion was the most searched among pilates studio chains worldwide, with an estimated 14.8K branded searches and 50.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Body in Motion50.2%
Reform Fitness33.6%
Aligne Studio9.8%
SO Fitness6.4%
Follow pilates studio chains and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the pilates studio chains people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Body in Motion, Reform Fitness, Aligne Studio, SO Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Body in Motion | Reform Fitness | Aligne Studio | SO Fitness |
|---|---|---|---|---|
| Oct 2025 | 48% | 39.3% | 5.2% | 7.5% |
| Nov 2025 | 47.5% | 38.8% | 6.3% | 7.5% |
| Dec 2025 | 48.6% | 39.8% | 5.2% | 6.4% |
| Jan 2026 | 46% | 37.6% | 7.2% | 9.1% |
| Feb 2026 | 46.5% | 38.1% | 6.2% | 9.2% |
| Mar 2026 | 46% | 37.6% | 7.2% | 9.1% |
| Apr 2026 | 46% | 37.6% | 9.1% | 7.2% |
| May 2026 | 45.1% | 36.9% | 10.8% | 7.1% |
| Jun 2026 | 54% | 29.6% | 10.7% | 5.7% |
| Jul 2026 | 50.2% | 33.6% | 9.8% | 6.4% |
| Aug 2026 | 50.2% | 33.6% | 9.8% | 6.4% |
| Sep 2026 | 50.2% | 33.6% | 9.8% | 6.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 14.8K | 0% | 0 points | |
| 2, held 2nd | 33.6% | 9.9K | 0% | 0 points | |
| 3, held 3rd | 9.8% | 2.9K | 0% | 0 points | |
| 4, held 4th | 6.4% | 1.9K | 0% | 0 points |
50.2%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
33.6%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.8%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.4%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Body in Motion vs Reform Fitness: compare search popularity
- Body in Motion vs Aligne Studio: compare search popularity
- Body in Motion vs SO Fitness: compare search popularity
- Reform Fitness vs Aligne Studio: compare search popularity
- Reform Fitness vs SO Fitness: compare search popularity
- Aligne Studio vs SO Fitness: compare search popularity
- Compare any of these brands
Which brand is most popular in search among pilates studio chains worldwide?
4 brands
In September 2026, Body in Motion was the most searched among pilates studio chains worldwide, with an estimated 14.8K branded searches and 50.2% estimated Share of Search within this set. Reform Fitness is in 2nd place, 16.6 percentage points behind at 33.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Body in Motion | 48% → 50.2% | 54%Jun 2026 | 45.1%May 2026 | 1st |
| Reform Fitness | 39.3% → 33.6% | 39.8%Dec 2025 | 29.6%Jun 2026 | 2nd |
| Aligne Studio | 5.2% → 9.8% | 10.8%May 2026 | 5.2%Oct 2025 | 4th → 3rd |
| SO Fitness | 7.5% → 6.4% | 9.2%Feb 2026 | 5.7%Jun 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Body in Motion’s estimated Share of Search among pilates studio chains worldwide increased from 48% to 50.2%.
- Across the 12 months ending September 2026, Reform Fitness’ estimated Share of Search among pilates studio chains worldwide decreased from 39.3% to 33.6%.
- Across the 12 months ending September 2026, Aligne Studio’s estimated Share of Search among pilates studio chains worldwide increased from 5.2% to 9.8%.
- Across the 12 months ending September 2026, SO Fitness’ estimated Share of Search among pilates studio chains worldwide decreased from 7.5% to 6.4%.
- Across the 12 months ending September 2026, Body in Motion’s estimated Share of Search among pilates studio chains worldwide peaked at 54% in June 2026 and was lowest at 45.1% in May 2026.
- Across the 12 months ending September 2026, Reform Fitness’ estimated Share of Search among pilates studio chains worldwide peaked at 39.8% in December 2025 and was lowest at 29.6% in June 2026.
- Across the 12 months ending September 2026, Aligne Studio’s estimated Share of Search among pilates studio chains worldwide peaked at 10.8% in May 2026 and was lowest at 5.2% in October 2025.
- Across the 12 months ending September 2026, SO Fitness’ estimated Share of Search among pilates studio chains worldwide peaked at 9.2% in February 2026 and was lowest at 5.7% in June 2026.
- Across the 12 months ending September 2026, Aligne Studio rose from 4th to 3rd among pilates studio chains worldwide.
- Across the 12 months ending September 2026, SO Fitness fell from 3rd to 4th among pilates studio chains worldwide.
How did search popularity change for pilates studio chains worldwide in September 2026?
2 changes
Estimated monthly branded searches for Aligne Studio worldwide rose 123.1% over 12 measured months, from 1.3K to 2.9K in September 2026.
Estimated monthly branded searches for Body in Motion worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.