Referral Factory vs Viral Loops:Which is searched more?
In September 2026, Viral Loops had more branded searches than Referral Factory among referral programme platforms worldwide. Viral Loops had about 1,900 branded searches, while Referral Factory had 880. Viral Loops made up 5.4% of all referral programme platform searches we track, and Referral Factory accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Referral Factory or Viral Loops more popular in search?
Compare the platforms used to run customer referral programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Viral Loops, Referral Factory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Rewardful | Ambassador | Talkable | Viral Loops | ReferralCandy | Friendbuy | Referral Rock | Smile.io | Referral Factory |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 8.9% | 7.2% | 4.8% | 7.2% | 5.9% | 2% | 3.8% | 2.2% | 3.2% |
| Nov 2025 | 49.7% | 12.2% | 6.5% | 4.3% | 9.9% | 5.5% | 2.3% | 3.6% | 2.6% | 3.6% |
| Dec 2025 | 52.4% | 12.9% | 6.8% | 4.5% | 6.8% | 5.8% | 2.4% | 3.1% | 2.3% | 3.1% |
| Jan 2026 | 49.3% | 14.8% | 8% | 4.2% | 6.4% | 5.5% | 2.2% | 3.6% | 2.5% | 3.6% |
| Feb 2026 | 50.7% | 15.3% | 6.6% | 4.3% | 6.6% | 5.6% | 2.3% | 3% | 2.5% | 3% |
| Mar 2026 | 49.6% | 14.9% | 8% | 4.2% | 6.5% | 5.5% | 2.3% | 2.9% | 3.1% | 2.9% |
| Apr 2026 | 51.4% | 15.6% | 8.3% | 4.4% | 5.6% | 4.5% | 2.3% | 2.3% | 2.5% | 3% |
| May 2026 | 52.2% | 15.8% | 6.8% | 4.5% | 5.6% | 4.6% | 2.4% | 2.4% | 2.6% | 3.1% |
| Jun 2026 | 54.1% | 13.4% | 8.8% | 4.6% | 4.6% | 4% | 3.2% | 2.4% | 2.4% | 2.4% |
| Jul 2026 | 54.5% | 13.4% | 8.8% | 3.9% | 4.7% | 4% | 3.2% | 2.5% | 2.5% | 2.5% |
| Aug 2026 | 50.1% | 15.1% | 10% | 4.4% | 4.4% | 3.7% | 3.6% | 2.8% | 3.1% | 2.8% |
| Sep 2026 | 51% | 12.6% | 10.2% | 5.4% | 5.4% | 3.8% | 3.7% | 2.8% | 2.7% | 2.5% |
How has the Referral Factory and Viral Loops comparison changed over the last 12 months?
3 findings
- Viral Loops was ahead of Referral Factory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Referral Factory’s share of searches among referral programme platforms worldwide moved from 3.2% to 2.5%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 12 months ending September 2026, Viral Loops’ share of searches among referral programme platforms worldwide moved from 7.2% to 5.4%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for referral programme platforms worldwide in September 2026?
2 changes
In September 2026, Viral Loops gained share of searches among referral programme platforms worldwide, from 4.4% to 5.4%.
In September 2026, Referral Factory fell from 9th to 10th among referral programme platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Referral Factory’s and Viral Loops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Referral Factory
1 branded search term
- referral factory
Viral Loops
1 branded search term
- viral loops
Other head-to-heads among referral programme platforms
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