ReferenceEdge vs RO Innovation:Which is more popular by branded search?
In August 2026, ReferenceEdge had more branded searches than RO Innovation among customer reference management platforms worldwide. ReferenceEdge was estimated to have 170 branded searches compared to RO Innovation’s 110, and held a 7.3% Share of Search versus RO Innovation’s 4.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ReferenceEdge or RO Innovation?
Compare platforms for organizing customer references and matching advocates to sales requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ReferenceEdge, RO Innovation. The figures are in the table below the chart.
View monthly share of search table
| Month | Deeto | Influitive | SlapFive | ReferenceEdge | RO Innovation |
|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 27.7% | 11.9% | 7.9% | 3.7% |
| Nov 2025 | 53.3% | 25% | 11% | 7% | 3.7% |
| Dec 2025 | 53.7% | 25.2% | 11.1% | 7% | 3% |
| Jan 2026 | 52.6% | 24.7% | 10.2% | 8.6% | 3.9% |
| Feb 2026 | 53.7% | 25.2% | 8.7% | 8.7% | 3.7% |
| Mar 2026 | 52.5% | 24.6% | 10.2% | 8.5% | 4.3% |
| Apr 2026 | 56.9% | 22.1% | 9.3% | 6% | 5.7% |
| May 2026 | 51% | 24.7% | 10.2% | 6.7% | 7.5% |
| Jun 2026 | 57.3% | 22.2% | 9% | 7.5% | 3.9% |
| Jul 2026 | 53.9% | 25.7% | 10.8% | 5.8% | 3.7% |
| Aug 2026 | 55.6% | 21.4% | 11.1% | 7.3% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the ReferenceEdge and RO Innovation comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: RO Innovation took it in May 2026, ReferenceEdge took it in June 2026.
- Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide moved from 7.9% to 7.3%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, RO Innovation’s estimated Share of Search among customer reference management platforms worldwide moved from 3.7% to 4.7%, and its estimated monthly branded searches moved from 120 to 110.
How did search popularity change for customer reference management platforms worldwide in August 2026?
2 changes
In August 2026, ReferenceEdge gained estimated Share of Search among customer reference management platforms worldwide, from 5.8% to 7.3%.
In August 2026, RO Innovation gained estimated Share of Search among customer reference management platforms worldwide, from 3.7% to 4.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ReferenceEdge’s and RO Innovation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ReferenceEdge
2 branded search terms
- reference edge
- referenceedge
RO Innovation
3 branded search terms
- ro innovation
- roinnovation
- upland ro innovation
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