Deeto vs ReferenceEdge:Which is more popular by branded search?
In August 2026, Deeto had more branded searches than ReferenceEdge among customer reference management platforms worldwide. Deeto was estimated to have 1.3K branded searches compared to ReferenceEdge’s 170, and held a 55.6% Share of Search versus ReferenceEdge’s 7.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Deeto or ReferenceEdge?
Compare platforms for organizing customer references and matching advocates to sales requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deeto, ReferenceEdge. The figures are in the table below the chart.
View monthly share of search table
| Month | Deeto | Influitive | SlapFive | ReferenceEdge | RO Innovation |
|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 27.7% | 11.9% | 7.9% | 3.7% |
| Nov 2025 | 53.3% | 25% | 11% | 7% | 3.7% |
| Dec 2025 | 53.7% | 25.2% | 11.1% | 7% | 3% |
| Jan 2026 | 52.6% | 24.7% | 10.2% | 8.6% | 3.9% |
| Feb 2026 | 53.7% | 25.2% | 8.7% | 8.7% | 3.7% |
| Mar 2026 | 52.5% | 24.6% | 10.2% | 8.5% | 4.3% |
| Apr 2026 | 56.9% | 22.1% | 9.3% | 6% | 5.7% |
| May 2026 | 51% | 24.7% | 10.2% | 6.7% | 7.5% |
| Jun 2026 | 57.3% | 22.2% | 9% | 7.5% | 3.9% |
| Jul 2026 | 53.9% | 25.7% | 10.8% | 5.8% | 3.7% |
| Aug 2026 | 55.6% | 21.4% | 11.1% | 7.3% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the Deeto and ReferenceEdge comparison changed over the last 12 months?
3 findings
- Deeto was ahead of ReferenceEdge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deeto’s estimated Share of Search among customer reference management platforms worldwide moved from 48.8% to 55.6%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide moved from 7.9% to 7.3%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for customer reference management platforms worldwide in August 2026?
2 changes
In August 2026, Deeto gained estimated Share of Search among customer reference management platforms worldwide, from 53.9% to 55.6%.
In August 2026, ReferenceEdge gained estimated Share of Search among customer reference management platforms worldwide, from 5.8% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Deeto’s and ReferenceEdge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deeto
1 branded search term
- deeto
ReferenceEdge
2 branded search terms
- reference edge
- referenceedge
Put your own brand in this comparison
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