Brandwave

Customer reference management platforms:Which brands are most popular in search?

In August 2026, Deeto was the most searched among customer reference management platforms worldwide, with an estimated 1.3K branded searches and 55.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deeto55.6%
  2. Influitive21.4%
  3. SlapFive11.1%
  4. ReferenceEdge7.3%
  5. RO Innovation4.7%

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Share of SearchLeaderboard

Compare platforms for organizing customer references and matching advocates to sales requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer reference management platforms worldwide, by month

Share of Search by month for Deeto, Influitive, SlapFive, ReferenceEdge, RO Innovation. The figures are in the table below the chart.

View monthly share of search table
MonthDeetoInfluitiveSlapFiveReferenceEdgeRO Innovation
Oct 202548.8%27.7%11.9%7.9%3.7%
Nov 202553.3%25%11%7%3.7%
Dec 202553.7%25.2%11.1%7%3%
Jan 202652.6%24.7%10.2%8.6%3.9%
Feb 202653.7%25.2%8.7%8.7%3.7%
Mar 202652.5%24.6%10.2%8.5%4.3%
Apr 202656.9%22.1%9.3%6%5.7%
May 202651%24.7%10.2%6.7%7.5%
Jun 202657.3%22.2%9%7.5%3.9%
Jul 202653.9%25.7%10.8%5.8%3.7%
Aug 202655.6%21.4%11.1%7.3%4.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Deeto

    55.6%

    held 1st · 1.3K estimated branded searches · 0% vs prior month · +1.6 points

  2. 2.Influitive

    21.4%

    held 2nd · 500 estimated branded searches · -19.4% vs prior month · -4.4 points

  3. 3.SlapFive

    11.1%

    held 3rd · 260 estimated branded searches · 0% vs prior month · +0.3 points

  4. 4.ReferenceEdge

    7.3%

    held 4th · 170 estimated branded searches · +21.4% vs prior month · +1.5 points

  5. 5.RO Innovation

    4.7%

    held 5th · 110 estimated branded searches · +22.2% vs prior month · +1 points

Compare search popularity between leading brands

Which brand is most popular in search among customer reference management platforms worldwide?

In August 2026, Deeto was the most searched among customer reference management platforms worldwide, with an estimated 1.3K branded searches and 55.6% estimated Share of Search within this set. Influitive is in 2nd place, 34.2 percentage points behind at 21.4% Share of Search.

Global customer reference management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Deeto48.8% → 55.6%57.3%Jun 202648.8%Oct 20251st
Influitive27.7% → 21.4%27.7%Oct 202521.4%Aug 20262nd
SlapFive11.9% → 11.1%11.9%Oct 20258.7%Feb 20263rd
ReferenceEdge7.9% → 7.3%8.7%Feb 20265.8%Jul 20264th
RO Innovation3.7% → 4.7%7.5%May 20263%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Deeto’s estimated Share of Search among customer reference management platforms worldwide increased from 48.8% to 55.6%.
  • Across the 11 months ending August 2026, Influitive’s estimated Share of Search among customer reference management platforms worldwide decreased from 27.7% to 21.4%.
  • Across the 11 months ending August 2026, SlapFive’s estimated Share of Search among customer reference management platforms worldwide decreased from 11.9% to 11.1%.
  • Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide decreased from 7.9% to 7.3%.
  • Across the 11 months ending August 2026, RO Innovation’s estimated Share of Search among customer reference management platforms worldwide increased from 3.7% to 4.7%.
  • Across the 11 months ending August 2026, Deeto’s estimated Share of Search among customer reference management platforms worldwide peaked at 57.3% in June 2026 and was lowest at 48.8% in October 2025.
  • Across the 11 months ending August 2026, SlapFive’s estimated Share of Search among customer reference management platforms worldwide peaked at 11.9% in October 2025 and was lowest at 8.7% in February 2026.
  • Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide peaked at 8.7% in February 2026 and was lowest at 5.8% in July 2026.
  • Across the 11 months ending August 2026, RO Innovation’s estimated Share of Search among customer reference management platforms worldwide peaked at 7.5% in May 2026 and was lowest at 3% in December 2025.

How did search popularity change for customer reference management platforms worldwide in August 2026?

  1. In August 2026, Deeto gained estimated Share of Search among customer reference management platforms worldwide, from 53.9% to 55.6%.

  2. In August 2026, ReferenceEdge gained estimated Share of Search among customer reference management platforms worldwide, from 5.8% to 7.3%.

  3. In August 2026, RO Innovation gained estimated Share of Search among customer reference management platforms worldwide, from 3.7% to 4.7%.

  4. In August 2026, Influitive lost estimated Share of Search among customer reference management platforms worldwide, from 25.7% to 21.4%.

  5. Estimated monthly branded searches for SlapFive worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

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