Rao's vs Sainsbury's:Which is searched more?
In September 2026, Sainsbury's had more branded searches than Rao's among bolognese Sauce brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Rao's’ 110K, and held an 83.1% Share of Search versus Rao's’ 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rao's or Sainsbury's?
Compare the bolognese sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Rao's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Leggo's | Barilla | BBC Good Food | Rao's | Knorr | Dolmio |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 13.1% | 1.8% | 2.6% | 1.2% | 1.2% | 0.11% |
| Nov 2025 | 79.7% | 10.6% | 1.4% | 2.1% | 1.2% | 4.8% | 0.09% |
| Dec 2025 | 85.3% | 9.4% | 1% | 2.3% | 0.85% | 1% | 0.06% |
| Jan 2026 | 82.3% | 11% | 1.5% | 2.7% | 1.2% | 1.2% | 0.11% |
| Feb 2026 | 80.1% | 13.1% | 1.8% | 2.6% | 1.2% | 1.2% | 0.11% |
| Mar 2026 | 80% | 13.1% | 1.4% | 3.2% | 0.97% | 1.2% | 0.09% |
| Apr 2026 | 83.1% | 11.1% | 1.5% | 2.2% | 1% | 1% | 0.09% |
| May 2026 | 83.1% | 11.1% | 1.5% | 2.2% | 1% | 1% | 0.09% |
| Jun 2026 | 83.7% | 11.2% | 1.2% | 1.8% | 1% | 1% | 0.09% |
| Jul 2026 | 83.7% | 11.2% | 1.5% | 1.5% | 1% | 1% | 0.09% |
| Aug 2026 | 83.2% | 11.1% | 1.5% | 1.8% | 1.2% | 1% | 0.11% |
| Sep 2026 | 83.1% | 11.1% | 1.8% | 1.8% | 1% | 1% | 0.11% |
How has the Rao's and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Rao's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among bolognese Sauce brands worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among bolognese Sauce brands worldwide moved from 80% to 83.1%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for bolognese Sauce brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Rao's worldwide fell 18.4% over 12 measured months, from 135K to 110K in September 2026.
Other head-to-heads among bolognese Sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Rao's’ and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rao's
2 branded search terms
- rao s
- raos
Sainsbury's
1 branded search term
- sainsburys
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