Quartile vs Skai:Which is more popular by branded search?
In August 2026, Skai had more branded searches than Quartile among retail media management platforms worldwide. Skai was estimated to have 100 branded searches compared to Quartile’s 60, and held a 0.19% Share of Search versus Quartile’s 0.12%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Quartile or Skai?
Compare tools for managing and measuring advertising across retailer and marketplace media networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skai, Quartile. The figures are in the table below the chart.
View monthly share of search table
| Month | Criteo | Pacvue | Koddi | Skai | Quartile |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 9.3% | 7.4% | 0.19% | 0.09% |
| Nov 2025 | 81.2% | 11.3% | 7.2% | 0.23% | 0.11% |
| Dec 2025 | 79.9% | 11.1% | 8.6% | 0.21% | 0.16% |
| Jan 2026 | 81.7% | 9.2% | 8.8% | 0.23% | 0.08% |
| Feb 2026 | 81.6% | 9.2% | 8.8% | 0.31% | 0.16% |
| Mar 2026 | 79.3% | 13.2% | 7% | 0.25% | 0.19% |
| Apr 2026 | 81.3% | 11.2% | 7.2% | 0.26% | 0.11% |
| May 2026 | 80% | 11% | 8.6% | 0.35% | 0.12% |
| Jun 2026 | 81.4% | 11.1% | 7.2% | 0.21% | 0.11% |
| Jul 2026 | 83.1% | 9.3% | 7.3% | 0.15% | 0.13% |
| Aug 2026 | 80.1% | 11% | 8.6% | 0.19% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Quartile and Skai comparison changed over the last 12 months?
3 findings
- Skai was ahead of Quartile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Quartile’s estimated Share of Search among retail media management platforms worldwide moved from 0.09% to 0.12%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 11 months ending August 2026, Skai’s estimated Share of Search among retail media management platforms worldwide held steady at 0.19%, and its estimated monthly branded searches moved from 140 to 100.
How did search popularity change for retail media management platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Quartile’s and Skai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.