Public Storage vs Safestore:Which is searched more?
In August 2026, Public Storage had more branded searches than Safestore among storage facilities worldwide. Public Storage was estimated to have 2.2M branded searches compared to Safestore’s 14.8K, and held a 51.2% Share of Search versus Safestore’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Public Storage or Safestore?
Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Public Storage, Safestore. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Storage | Safestore |
|---|---|---|
| Oct 2025 | 45.6% | 0.45% |
| Nov 2025 | 45.7% | 0.37% |
| Dec 2025 | 40.7% | 0.4% |
| Jan 2026 | 45.7% | 0.37% |
| Feb 2026 | 40.9% | 0.41% |
| Mar 2026 | 45.7% | 0.45% |
| Apr 2026 | 45.4% | 0.45% |
| May 2026 | 41.3% | 0.41% |
| Jun 2026 | 45.4% | 0.45% |
| Jul 2026 | 45.7% | 0.45% |
| Aug 2026 | 51.2% | 0.34% |
| Sep 2026 | — | — |
How has the Public Storage and Safestore comparison changed over the last 12 months?
3 findings
- Public Storage was ahead of Safestore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Public Storage’s estimated Share of Search among storage facilities worldwide moved from 45.6% to 51.2%, and its estimated monthly branded searches moved from 1.5M to 2.2M.
- Across the 11 months ending August 2026, Safestore’s estimated Share of Search among storage facilities worldwide moved from 0.45% to 0.34%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for storage facilities worldwide in August 2026?
1 change
In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Public Storage’s and Safestore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Public Storage
1 branded search term
- public storage
Safestore
1 branded search term
- safe store
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.